Web Marketing Analyst: Analyzes and documents search engine marketing (SEM) efforts and search engine optimization (SEO) performance for organization web sites, and evaluates the effectiveness of the online marketing campaign. Contributes to the development and implementation of website advertising, promotional strategies, and search... [+] More
Web Marketing Analyst: Analyzes and documents search engine marketing (SEM) efforts and search engine optimization (SEO) performance for organization web sites, and evaluates the effectiveness of the online marketing campaign. Contributes to the development and implementation of website advertising, promotional strategies, and search engine optimization. Analyzes website traffic continually from all marketing sources; identifies, analyzes, and interprets data regarding customer trends and behavior; understands visitor paths, and tracks conversion rates from site visits, prospects, leads, and customers.
Ensures the organization is maximizing its online footprint, impact, and social media efforts, utilizing social media analytics, website analytics, data visualization tools, and testing and iteration. Tests landing pages and reviews special promotions, content, and product placement in order to optimize e-commerce marketing. Evaluates effectiveness of marketing campaign. Generates reports on web traffic, trends, and patterns including revenue, conversion, and marketing campaign performance. Seeks opportunities to increase conversion, usability, and traffic acquisition efficiency. Suggests improvements for greater effectiveness and performance. Monitors and improves efforts to be more effective on social media sites, such as Facebook, Twitter, Google, and YouTube. Reports social media website performance, project development, timelines, and results to management and internal clients. Works closely and coordinates marketing objectives with Program Managers, Web Developers, and key sales and marketing staff within the organization. Serves as a consultant to help other departmental staffers improve the effectiveness of their website activities. Develops and monitors a dashboard of key online performance indicators for the department, organization, and external clients. Compares and keeps track of online activities and performance against industry standards and leaders. Researches and stays at the forefront of online marketing programs and innovations, and identifies new programs to test and create projections of performance. (Source: eDOT Job Description) [-] Less
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