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Medicaid Marketing Director
Directs and manages medical service departments that may include utilization management, inpatient case management, ambulatory case management, disease management, appeals and support functions of the health plan. Develops and implements programs for determining levels and implementing changes in utilization, quality... [+] More
Directs and manages medical service departments that may include utilization management, inpatient case management, ambulatory case management, disease management, appeals and support functions of the health plan. Develops and implements programs for determining levels and implementing changes in utilization, quality and cost of medical care. Prepares policies and procedures to ensure compliance with regulatory agencies. This position typically requires a licensed nurse or significant experience in the administration of health programs. Directs and manages medical service departments that may include utilization management, inpatient case management, ambulatory case management, disease management, appeals and support functions of the health plan. Develops and implements programs for determining levels and implementing changes in utilization, quality and cost of medical care. Prepares policies and procedures to ensure compliance with regulatory agencies. Develops and conducts educational programs for department staff and providers. Participates in committees for the development of standards of care for concurrent and retrospective review. Develops guidelines to evaluate over-utilization and under-utilization of services. Prepares and manages the departmental budget. Hires, develops and motivates a qualified medical department staff. Reviews and analyzes the inpatient census to determine workload, resource needs and opportunities for reducing utilization or length of stay.
This position typically requires a licensed nurse or significant experience in the administration of health programs. [-] Less
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Chief Marketing & Sales Officer
Directs and oversees all marketing and sales functions. Plans, develops, and implements objectives, policies, and programs for marketing and sales activities of the organization. Plans and directs activities that include estimating market values and conditions; investigating market conditions and facilities to... [+] More
Directs and oversees all marketing and sales functions. Plans, develops, and implements objectives, policies, and programs for marketing and sales activities of the organization. Plans and directs activities that include estimating market values and conditions; investigating market conditions and facilities to determine time, place, type of sales; preparing advertising material and selecting media for its release; assigning and directing activities of sales personnel; determining method of display; and setting prices of items to be sold in conformity with value and market. May have both Top Marketing and Top Sales Officers reporting to this position. [-] Less
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e-Commerce Marketing Director
Manages and maintains websites and develops and implements online marketing strategies to drive online sales growth. Develops and coordinates all online marketing activities to increase online traffic, customer loyalty, and retention. Identifies opportunities for online sales traffic optimization and provides... [+] More
Manages and maintains websites and develops and implements online marketing strategies to drive online sales growth. Develops and coordinates all online marketing activities to increase online traffic, customer loyalty, and retention. Identifies opportunities for online sales traffic optimization and provides recommendations to improve program performance. Develops search engine marketing strategies to increase online traffic, including SEO (natural search optimization), SEM (paid search marketing), and affiliate programs. Defines and helps implement effective online marketing strategies, tactics, programs, and incentives to drive customer acquisition, retention, and sales. Coordinates e-mail campaigns to achieve targeted ROI for retention and up-sell marketing opportunities. Increases e-commerce performance indicators such as conversion rate and average order value through cart analysis and sell and up-sell merchandising strategy. Shapes web analytics key performance indicators (KPI's), and implements or oversees implementation and ongoing use of web analytics tools. [-] Less
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Marketing Administration Manager
Manages marketing and/or sales administration. Assures that marketing/selling activities are in accordance with policies, principles, and procedures. Directs and coordinates personnel who provide administrative sales and marketing support. Updates the status of sales orders and coordinates deliveries from the point of... [+] More
Manages marketing and/or sales administration. Assures that marketing/selling activities are in accordance with policies, principles, and procedures. Directs and coordinates personnel who provide administrative sales and marketing support. Updates the status of sales orders and coordinates deliveries from the point of production and distribution. Directs personnel program. Directs preparation of accounting records. Recommends budgets to management. May confer with customers and customer representatives to evaluate and promote possibilities for improved and expanded marketing. May direct marketing and sales aids, advertising, promotional programs, and field services. [-] Less
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Marketing Communications Manager
Provides a broad range of marketing and public relations services in accordance with the goals of the company. Promotes, markets, and sells the company's products and services through effective sales and marketing techniques and the overall coordination and management of... [+] More
Provides a broad range of marketing and public relations services in accordance with the goals of the company. Promotes, markets, and sells the company's products and services through effective sales and marketing techniques and the overall coordination and management of seminars and special events activities. Establishes the strategic direction of marketing communications initiatives. Implements and periodically revises the company's public relations plan. Prepares and distributes press releases and public service announcements. Develops and maintains effective media contacts. Produces brochures, flyers, and direct mail campaigns as well as information displays, utilizing creative marketing techniques and strategies. Participates in various company trade shows and other related events. Supervises all aspects of newsletter production to include writing, editing, soliciting articles and artwork, coordinating design and layout, distribution, and mailings. Processes and submits new leads and other documentation to appropriate staff as required. Develops lead generation priorities. Maintains and updates customer information in computer database. Executes innovative Internet (e-commerce) marketing programs and direct mail services. Creates an analytical framework to track, test, and report on marketing communication effectiveness. Directs internal and external creative groups and vendors and coordinates the production and implementation of print and electronic communication. Manages all aspects of the communication plan including monitoring expenditures and evaluating effectiveness. [-] Less
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Marketing Media Director
Directs, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising to ensure... [+] More
Directs, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising to ensure optimum use of budgeted funds and long-term contracts, upon conferring with advertising agents or media representatives. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning. [-] Less
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Marketing Research Director
Directs and coordinates activities concerned with gathering, recording, and analyzing data about current and potential customers, competitors, and the market for the purpose of creating a business plan, launching a new product or service, fine tuning existing products or services,... [+] More
Directs and coordinates activities concerned with gathering, recording, and analyzing data about current and potential customers, competitors, and the market for the purpose of creating a business plan, launching a new product or service, fine tuning existing products or services, and/or expanding into new markets. Plans, develops, and establishes policies and objectives of the organization's market research function. Develops market research programs, including methods of marketing, in accordance with organization's objectives. Monitors market trends and analyzes, reviews, and formulates findings of market research staff, and works with management and appropriate departments to devise and adapt a sales and marketing plan based on the results of findings and sales forecasts. Develops and implements methods and procedures for monitoring projects, such as preparation of progress reports, records of expenditures, sales records, trend research, and other research findings in order to keep management informed. Devises new marketing research programs to add value and profitability to products and services provided. May negotiate contracts with consulting firms to perform research studies. [-] Less
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Top Marketing Officer
Directs and oversees marketing activities in accordance with policies, principles, and procedures. Plans, develops, and establishes policies and objectives of marketing in accordance with objectives of organization. Confers with customers and customer representatives to evaluate and promote possibilities for improved and... [+] More
Directs and oversees marketing activities in accordance with policies, principles, and procedures. Plans, develops, and establishes policies and objectives of marketing in accordance with objectives of organization. Confers with customers and customer representatives to evaluate and promote possibilities for improved and expanded marketing. Recommends changes in philosophy and policy to serve the best interest of the organization. Estimates market values and conditions. Investigates market conditions and facilities to determine time, place, and type of sales. Prepares advertising material and selects media for its release. Determines method of display and sets prices of items to be sold in conformity with value and market. Directs sales aids, advertising, promotional programs, and field services. Directs preparation of reports. Plans and maintains budget. [-] Less
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e-Commerce Marketing Manager
Manages and oversees the organization's electronic commerce or electronic business efforts. Heads the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website. Contributes... [+] More
Manages and oversees the organization's electronic commerce or electronic business efforts. Heads the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website. Contributes to the design and implementation of website marketing plans. Develops and heads marketing tests and new programs. Manages representatives who may call on existing or potential customers. Establishes entrepreneurial goals for the company's electronic commerce, ensuring the website achieves marketing objectives and adheres to quality standards regarding appearance and content that would increase sales and reduce distribution and other costs, and reduce time and labor. Analyzes and defines the market for product growth within market segment. Identifies, manages, and evaluates on-going web alliances and partnerships. Pursues appropriate, strategic alliances that support aggressive growth of the market share and revenues and executes profitable market penetration strategies. Coordinates, confers, and negotiates with managers from the company's business units, internal departments, and web development staff. Provides leadership for the website development staff. Provides marketing advice to organizational units. Makes forecasts on anticipated market sales. Promotes satisfactory customer relations. Monitors and reviews website visitor access patterns and trends, adjusting strategies and plans as appropriate. Works closely with design and content teams to ensure site meets marketing objectives. Tracks current and emerging e-commerce trends. [-] Less
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Marketing Administration Supervisor
Supervises marketing administration, and oversees those who coordinate production and distribution of marketing and/or selling activities in accordance with policies, principles, and procedures. Confers with customers and customer representatives to evaluate and promote possibilities for improved and expanded marketing.
Manages sales aids, advertising, promotional programs, and field services. Directs personnel program. Directs preparation of accounting records. Recommends budgets to management.
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Salary Survey Data for Compensation Professionals
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