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Salary Survey Data - Sales Promotion Manager in Buffalo, New York

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Sales Promotion Manager in Buffalo, New York

Manages the advertising function of the organization working with media personnel, illustrators, photographers, advertising agencies, and sales promotion and marketing departments to promote products and concepts of organizations through various advertising media. Reviews and approves media presentations. Plans and documents research activities concerned with gathering information or statistics pertinent to planning and execution of sales promotion campaigns. Generates advertising income via the Internet through coordination with website managers. Determines promotion strategies and pricing for online advertising opportunities. Allocates advertising space to departments or products of establishment. Reviews rates and classifications applicable to various types of advertising and provides authorization. Oversees the arrangement of all advertisements. May authorize information for publication, such as interviews with reporters or articles describing phases of establishment activity. May serve as establishment representative for geographical district or department. May transact business as agent for advertising accounts. May direct preparation of special promotional features. May monitor and analyze sales promotion results to determine cost effectiveness of promotion campaign.

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