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CRM Targeted Marketing Campaign Manager Salary in Boston, Massachusetts

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Average Salary for CRM Targeted Marketing Campaign Manager in Boston, Massachusetts

The average salary of a(n) CRM Targeted Marketing Campaign Manager in Boston, Massachusetts is $123,423.

The average hourly rate of a(n) CRM Targeted Marketing Campaign Manager in Boston, Massachusetts is $59.34.

The average bonus of a(n) CRM Targeted Marketing Campaign Manager in Boston, Massachusetts is $14,157.00.

Job Description:

Develops, executes, and manages Customer Relationship Management (CRM) marketing activities in an organization, including e-marketing programs and strategies, campaign management, and analytics. Executes campaigns using an array of tools and applications, such as e-mail, web, surveys, etc. Identifies and defines recommendations for tool and process improvements as needed. Manages response handling, campaign tracking, follow-up, and automated lead management. Develops, documents, and implements automated marketing processes within CRM with emphasis on maximizing the efficiency and effectiveness of campaign operations and lead generation. Applies database marketing skills towards delivering targeted marketing campaigns. Consults with and advises the Marketing team on customer and marketing history data, campaign audiences, and best approach to achieving marketing goals during the campaign planning process. Facilitates review and approval of campaign messaging and content. Guides resolution of conflicts in messaging or targeting strategy. Analyzes campaign results and historic data to provide assessment of campaign effectiveness and utilizes insight gained to influence future campaign strategies. Serves as the main contact for all aspects of the CRM marketing process. Less

Develops, executes, and manages Customer Relationship Management (CRM) marketing activities in an organization, including e-marketing programs and strategies, campaign management, and analytics. Executes campaigns using an array of tools and applications, such as e-mail, web, surveys, etc. Identifies and defines... More

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