Marketing Manager in Apex, North Carolina
Manages the promotion and direction of the marketing activities, improvement of company's product image, market data, and information. Identifies and evaluates marketing strategies, based on knowledge of organization objectives, market characteristics, and cost and markup factors. Determines the demand for products and services offered by an organization and its competitors. Manages and coordinates activities of the marketing staff, including hiring, training, and performance evaluations. Identifies potential customers. Develops pricing strategies, and makes forecasts on anticipated market sales. Evaluates the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment, and profit-loss projections. Negotiates contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies. Coordinates and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services. Communicates with representatives, ensuring they are kept informed of changes in territories that might affect product sales. Submits reports of sales activity and maintains records.