The average salary of a(n) Marketing Consultant in Apex, North Carolina is $73,615.
Manages day-to-day product or service marketing activities for new and existing products or services. Develops and implements internal and external marketing materials, programs, and processes, such as flyers, brochures, promotions, direct mail, merchandising, and advertising to help achieve sales force business goals through effective marketing materials and programs. Supports product or service development through collaboration with leaders in Sales, Marketing, Credit Policy, and/or Product or Service Development to determine launch strategies for new products or services and program rollouts. Partners with key business supporters to execute product or service and program positioning and ensures it is integrated throughout internal and external communications and training materials. Identifies and qualifies prospective clients for organization's product or service. Supports design, development, and execution of structured go-to market plans for single or multiple, diverse products or services with substantial financial impact to the organization. Develops structured product or service marketing plans. Provides the sales force with the tools and information to effectively attract and retain customers. Coordinates and oversees the execution of advertising and promotional programs to ensure profits meet objectives. Networks and interacts with outside customer contacts and senior internal and external personnel to represent the organization. Drives the marketing program through advertising, brochures, flyers, presentations, and online marketing. Manages a project team of cross-channel experts to assure optimal market penetration. Develops and maintains strong working relationships with multiple internal business groups and external vendors, and maintains the ability to analyze the needs of the sales force, legal, compliance, and branding guidelines. Analyzes complex sales needs and provides support in execution of sales business plans utilizing marketing initiatives. Develops and continually maintains strong, collaborative, working relationships across cross-functional teams. Less
Manages day-to-day product or service marketing activities for new and existing products or services. Develops and implements internal and external marketing materials, programs, and processes, such as flyers, brochures, promotions, direct mail, merchandising, and advertising to help achieve sales force... More