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Specialist Lead Generation Salary in University City, MO

How much does a Specialist Lead Generation make in University City, MO?

$49,002 (USD)/year

Average Bonus

$1,887 (USD)

per Year
Total Compensation

$50,259.58

As of July, 23, 2026, the average specialist lead generation gross salary in University City, Missouri is $49,002 or an equivalent hourly rate of $24. In addition, specialist lead generations earn an average bonus of $1,887. An entry level specialist lead generation with 1-3 years of experience earns an average salary of $34,796. At the higher end of the pay range, a senior level specialist lead generation with 8+ years of experience earns an average salary of $55,455. Salary estimates are based on salary survey data collected directly from employers in University City, Missouri.
Data powered by ERI

Salary Potential for a Specialist Lead Generation

Explore the estimated salary growth for a Specialist Lead Generation in University City, MO for up to 5 years. The estimated salary of a Specialist Lead Generation will be $50,266 in 1 year and $55,659 in 5 years.
View Salary by Year
Estimated Salary
$51,564
Average Growth
5.2 %
The estimated salary for a Specialist Lead Generation in 2 years is $51,564, which is 5.2 % average growth. This information is based on ERI's compensation database.

Typical Specialist Lead Generation Education

This chart displays the highest level of education for Specialist Lead Generations.

  • 0% of Specialist Lead Generations have less than a High School Diploma
  • 0% of Specialist Lead Generations have a High School Diploma
  • 0% of Specialist Lead Generations have an Associate's Degree
  • 100% of Specialist Lead Generations have a Bachelor's Degree
  • 0% of Specialist Lead Generations have a Master's Degree
  • 0% of Specialist Lead Generations have a Doctorate Degree

The typical field of study for a Specialist Lead Generation is Business and Personal/Financial Services Marketing Operations.

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Popular Skills for a Specialist Lead Generation

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Cost of Living in University City, MO

The cost of living in University City, MO is 6% lower than the national average.
Cost of living trend lower
6% lower
than the national average
Whether you're planning to move or just want to see the cost of living in different locations, our cost-of-living calculator is the place to start. Compare salaries for other locations by city, U.S. ZIP code, state, or country.
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Frequently Asked Questions

What does a Specialist Lead Generation do?
Generates, collects, prospects, and qualifies potential clients for sales teams. Manages a database of leads and captures and adds new leads for sales cycles. Contacts prospective clients via outbound email and cold calling and discusses the value of a product or service to establish interest. Reviews and examines customer needs and trends. Creates new business opportunities and increases organizational revenue through marketing initiatives. Contributes to lead conversion by researching and pre-qualifying leads. Works with sales managers and representatives to develop strategies and objectives for leads.
How much does a Specialist Lead Generation make in University City, MO?
The average salary for a Specialist Lead Generation is $49,002 per year or $23.56 per hour in University City, MO. Top earners have reported making up to $55,455. However, the typical pay range in University City, MO is between $34,796 and $55,455 annually.
What is the salary trajectory for a Specialist Lead Generation?
Specialist Lead Generation is projected to see a 13.6 % salary change in 5 years.
How can you increase your salary?
Increasing your salary often starts with understanding your value in today’s job market. You can increase your earning potential by building your skills, advancing your education, moving into a new role or industry, switching companies, or negotiating pay.
How can you negotiate a salary offer? 
Negotiating a salary offer involves preparation and finding our your market value. Use our salary calculator to find out how much you should be paid based on what someone in your area, with similar experience, earns. Use this personalized report to help negotiate a higher salary offer or find your dream career. 
What are some factors that impact Specialist Lead Generation salaries? 
Several factors can impact your salary, including experience, company size, job market, location, industry, and more. Understanding how these factors affect your role can help you spot pay gaps and provide opportunities for a competitive salary.

About Our Data

This page is an excerpt of the much more complete compensation information available in ERI's Assessor Series.

ERI compiles the most robust and accurate salary, cost-of-living, and executive compensation survey database available. Data are analyzed using AI and traditional statistics, depending on which approach is best for a particular application. ERI collects salary survey data from five different sources, which you can learn about here.

Verified Sources
Data sourced from internal salary surveys, purchased surveys, public sources, HRIS data, and proprietary databases.
Real-Time Data
Our salary database is updated and verified approximately every six weeks.
Quality Assurance
Along with our data scientists, we have included AI in our rigorous process to analyze and provide the highest quality data.

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