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Retail Automotive Store Manager Salary in Santa Cruz, CA
How much does a Retail Automotive Store Manager make in Santa Cruz, CA?
$76,476 (USD)/year
Average Bonus
$3,969 (USD)
per Year
Total Compensation
$79,529.10
Entry Level
$55,783
Median
$75,560
Senior Level
$85,767
As of July, 23, 2026, the average retail automotive store manager gross salary in Santa Cruz, California is $76,476 or an equivalent hourly rate of $37. In addition, retail automotive store managers earn an average bonus of $3,969. An entry level retail automotive store manager with 1-3 years of experience earns an average salary of $55,783. At the higher end of the pay range, a senior level retail automotive store manager with 8+ years of experience earns an average salary of $85,767. Salary estimates are based on salary survey data collected directly from employers in Santa Cruz, California.
Data powered by ERI
Salary Potential for a Retail Automotive Store Manager
Explore the estimated salary growth for a Retail Automotive Store Manager in Santa Cruz, CA for up to 5 years. The estimated salary of a Retail Automotive Store Manager will be $78,572 in 1 year and $87,545 in 5 years.
View Salary by Year
Estimated Salary
$80,725
Average Growth
5.6 %
The estimated salary for a Retail Automotive Store Manager in 2 years is $80,725, which is 5.6 % average growth. This information is based on ERI's compensation database.
Typical Retail Automotive Store Manager Education
This chart displays the highest level of education for Retail Automotive Store Managers.
- 0% of Retail Automotive Store Managers have less than a High School Diploma
- 0% of Retail Automotive Store Managers have a High School Diploma
- 100% of Retail Automotive Store Managers have an Associate's Degree
- 0% of Retail Automotive Store Managers have a Bachelor's Degree
- 0% of Retail Automotive Store Managers have a Master's Degree
- 0% of Retail Automotive Store Managers have a Doctorate Degree
The typical field of study for a Retail Automotive Store Manager is Retailing and Retail Operations.
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View moreCost of Living in Santa Cruz, CA
The cost of living in Santa Cruz, CA is 86% higher than the national average.
86% higher
than the national average
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Frequently Asked Questions
What does a Retail Automotive Store Manager do?
Manages daily operations of a retail automotive store engaged in selling automotive parts, supplies, repair, and services. Formulates pricing policies to ensure profitability of store operations. Coordinates sales promotion activities and prepares or supervises preparation of merchandise displays and advertising copy.
How much does a Retail Automotive Store Manager make in Santa Cruz, CA?
The average salary for a Retail Automotive Store Manager is $76,476 per year or $36.77 per hour in Santa Cruz, CA. Top earners have reported making up to $85,767. However, the typical pay range in Santa Cruz, CA is between $55,783 and $85,767 annually.
What is the salary trajectory for a Retail Automotive Store Manager?
Retail Automotive Store Manager is projected to see a 14.5 % salary change in 5 years.
How can you increase your salary?
Increasing your salary often starts with understanding your value in today’s job market. You can increase your earning potential by building your skills, advancing your education, moving into a new role or industry, switching companies, or negotiating pay.
How can you negotiate a salary offer?
Negotiating a salary offer involves preparation and finding our your market value. Use our salary calculator to find out how much you should be paid based on what someone in your area, with similar experience, earns. Use this personalized report to help negotiate a higher salary offer or find your dream career.
What are some factors that impact Retail Automotive Store Manager salaries?
Several factors can impact your salary, including experience, company size, job market, location, industry, and more. Understanding how these factors affect your role can help you spot pay gaps and provide opportunities for a competitive salary.
About Our Data
This page is an excerpt of the much more complete compensation information available in ERI's Assessor Series.
ERI compiles the most robust and accurate salary, cost-of-living, and executive compensation survey database available. Data are analyzed using AI and traditional statistics, depending on which approach is best for a particular application. ERI collects salary survey data from five different sources, which you can learn about here.
Verified Sources
Data sourced from internal salary surveys, purchased surveys, public sources, HRIS data, and proprietary databases.
Real-Time Data
Our salary database is updated and verified approximately every six weeks.
Quality Assurance
Along with our data scientists, we have included AI in our rigorous process to analyze and provide the highest quality data.
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