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Marketing Manager Salary in Ireland

How much does a Marketing Manager make in Ireland?

€107,972 (EUR)/year

Average Bonus

€12,600 (EUR)

per Year
Total Compensation

€118,419.33

As of July, 23, 2026, the average marketing manager gross salary in Ireland is €107,972 or an equivalent hourly rate of €53. In addition, marketing managers earn an average bonus of €12,600. An entry level marketing manager with 1-3 years of experience earns an average salary of €59,331. At the higher end of the pay range, a senior level marketing manager with 8+ years of experience earns an average salary of €123,819. Salary estimates are based on salary survey data collected directly from employers in Ireland.
Data powered by ERI

Salary Potential for a Marketing Manager

Explore the estimated salary growth for a Marketing Manager in Ireland for up to 5 years. The estimated salary of a Marketing Manager will be €111,245 in 1 year and €125,361 in 5 years.
View Salary by Year
Estimated Salary
€114,618
Average Growth
6.2%
The estimated salary for a Marketing Manager in 2 years is €114,618, which is 6.2% average growth. This information is based on ERI's compensation database.

Typical Marketing Manager Education

This chart displays the highest level of education for Marketing Managers.

  • 0% of Marketing Managers have less than a High School Diploma
  • 5% of Marketing Managers have a High School Diploma
  • 4% of Marketing Managers have an Associate's Degree
  • 56% of Marketing Managers have a Bachelor's Degree
  • 33% of Marketing Managers have a Master's Degree
  • 1% of Marketing Managers have a Doctorate Degree

The typical field of study for a Marketing Manager is General Merchandising, Sales, and Related Marketing Operations.

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Popular Skills for a Marketing Manager

Coordinates activities
79%
Manages marketing
16%
Project management
16%
Identifies opportunities
15%
Data analysis
14%
Reviews strategies
13%

These are the most popular skills for Marketing Managers. About 79% of Marketing Managers have a skill in Coordinates activities. The top 3 most popular skills for Marketing Managers are coordinates activities, manages marketing, and project management.

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Where can a Marketing Manager earn more?

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Marketing Manager Salaries in Other Locations

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Cost of Living in Ireland

The cost of living in Ireland is equal to the national average.
0% equal to
than the national average
Whether you're planning to move or just want to see the cost of living in different locations, our cost-of-living calculator is the place to start. Compare salaries for other locations by city, U.S. ZIP code, state, or country.
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Frequently Asked Questions

What does a Marketing Manager do?
Manages the promotion and direction of the marketing activities, improvement of company's product image, market data, and information. Identifies and evaluates marketing strategies, based on knowledge of organization objectives, market characteristics, and cost and markup factors. Determines the demand for products and services offered by an organization and its competitors. Manages and coordinates activities of the marketing staff, including hiring, training, and performance evaluations. Identifies potential customers.
How much does a Marketing Manager make in Ireland?
The average salary for a Marketing Manager is €107,972 per year or €53.24 per hour in Ireland. Top earners have reported making up to €123,819. However, the typical pay range in Ireland is between €59,331 and €123,819 annually.
What is the salary trajectory for a Marketing Manager?
Marketing Manager is projected to see a 16.1 % salary change in 5 years.
How can you increase your salary?
Increasing your salary often starts with understanding your value in today’s job market. You can increase your earning potential by building your skills, advancing your education, moving into a new role or industry, switching companies, or negotiating pay.
How can you negotiate a salary offer? 
Negotiating a salary offer involves preparation and finding our your market value. Use our salary calculator to find out how much you should be paid based on what someone in your area, with similar experience, earns. Use this personalized report to help negotiate a higher salary offer or find your dream career. 
What are some factors that impact Marketing Manager salaries? 
Several factors can impact your salary, including experience, company size, job market, location, industry, and more. Understanding how these factors affect your role can help you spot pay gaps and provide opportunities for a competitive salary.

About Our Data

This page is an excerpt of the much more complete compensation information available in ERI's Assessor Series.

ERI compiles the most robust and accurate salary, cost-of-living, and executive compensation survey database available. Data are analyzed using AI and traditional statistics, depending on which approach is best for a particular application. ERI collects salary survey data from five different sources, which you can learn about here.

Verified Sources
Data sourced from internal salary surveys, purchased surveys, public sources, HRIS data, and proprietary databases.
Real-Time Data
Our salary database is updated and verified approximately every six weeks.
Quality Assurance
Along with our data scientists, we have included AI in our rigorous process to analyze and provide the highest quality data.

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