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Market Research Manager Salary in Washington, DC

How much does a Market Research Manager make in Washington, DC?

$172,150 (USD)/year

Average Bonus

$20,779 (USD)

per Year
Total Compensation

$189,503.51

As of July, 23, 2026, the average market research manager gross salary in Washington, District of Columbia is $172,150 or an equivalent hourly rate of $83. In addition, market research managers earn an average bonus of $20,779. An entry level market research manager with 1-3 years of experience earns an average salary of $94,746. At the higher end of the pay range, a senior level market research manager with 8+ years of experience earns an average salary of $197,399. Salary estimates are based on salary survey data collected directly from employers in Washington, District of Columbia.
Data powered by ERI

Salary Potential for a Market Research Manager

Explore the estimated salary growth for a Market Research Manager in Washington, DC for up to 5 years. The estimated salary of a Market Research Manager will be $176,868 in 1 year and $197,067 in 5 years.
View Salary by Year
Estimated Salary
$181,714
Average Growth
5.6 %
The estimated salary for a Market Research Manager in 2 years is $181,714, which is 5.6 % average growth. This information is based on ERI's compensation database.

Typical Market Research Manager Education

This chart displays the highest level of education for Market Research Managers.

  • 0% of Market Research Managers have less than a High School Diploma
  • 3% of Market Research Managers have a High School Diploma
  • 6% of Market Research Managers have an Associate's Degree
  • 43% of Market Research Managers have a Bachelor's Degree
  • 44% of Market Research Managers have a Master's Degree
  • 4% of Market Research Managers have a Doctorate Degree

The typical field of study for a Market Research Manager is Marketing Research.

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Popular Skills for a Market Research Manager

Data analysis
97%
Reviews strategies
61%
Provides leadership
52%
Identifies opportunities
45%
Oversees team
45%
Coordinates activities
39%

These are the most popular skills for Market Research Managers. About 97% of Market Research Managers have a skill in Data analysis. The top 3 most popular skills for Market Research Managers are data analysis, reviews strategies, and provides leadership.

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Cost of Living in Washington, DC

The cost of living in Washington, DC is 53% higher than the national average.
Cost of living trend higher
53% higher
than the national average
Whether you're planning to move or just want to see the cost of living in different locations, our cost-of-living calculator is the place to start. Compare salaries for other locations by city, U.S. ZIP code, state, or country.
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Frequently Asked Questions

What does a Market Research Manager do?
Manages market research and analysis activities to provide information regarding sales potential and market conditions for an organization's products and services. Implements and oversees the organization's market research program, which includes analysis of sales records, trends, and new and existing product and service markets. Interprets and predicts consumer trends through the use of analytic techniques. Projects market potential and estimates market penetration. Schedules and assigns tasks to supervisors or analysts.
How much does a Market Research Manager make in Washington, DC?
The average salary for a Market Research Manager is $172,150 per year or $82.76 per hour in Washington, DC. Top earners have reported making up to $197,399. However, the typical pay range in Washington, DC is between $94,746 and $197,399 annually.
What is the salary trajectory for a Market Research Manager?
Market Research Manager is projected to see a 14.5 % salary change in 5 years.
How can you increase your salary?
Increasing your salary often starts with understanding your value in today’s job market. You can increase your earning potential by building your skills, advancing your education, moving into a new role or industry, switching companies, or negotiating pay.
How can you negotiate a salary offer? 
Negotiating a salary offer involves preparation and finding our your market value. Use our salary calculator to find out how much you should be paid based on what someone in your area, with similar experience, earns. Use this personalized report to help negotiate a higher salary offer or find your dream career. 
What are some factors that impact Market Research Manager salaries? 
Several factors can impact your salary, including experience, company size, job market, location, industry, and more. Understanding how these factors affect your role can help you spot pay gaps and provide opportunities for a competitive salary.

About Our Data

This page is an excerpt of the much more complete compensation information available in ERI's Assessor Series.

ERI compiles the most robust and accurate salary, cost-of-living, and executive compensation survey database available. Data are analyzed using AI and traditional statistics, depending on which approach is best for a particular application. ERI collects salary survey data from five different sources, which you can learn about here.

Verified Sources
Data sourced from internal salary surveys, purchased surveys, public sources, HRIS data, and proprietary databases.
Real-Time Data
Our salary database is updated and verified approximately every six weeks.
Quality Assurance
Along with our data scientists, we have included AI in our rigorous process to analyze and provide the highest quality data.

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