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Last Updated: July 23, 2026

Lead Generation Marketing Specialist Salary in Essex, MD

How much does a Lead Generation Marketing Specialist make in Essex, MD?

$52,837 (USD)/year

Average Bonus

$2,034 (USD)

per Year
Total Compensation

$54,194.22

As of July, 23, 2026, the average lead generation marketing specialist gross salary in Essex, Maryland is $52,837 or an equivalent hourly rate of $25. In addition, lead generation marketing specialists earn an average bonus of $2,034. An entry level lead generation marketing specialist with 1-3 years of experience earns an average salary of $37,519. At the higher end of the pay range, a senior level lead generation marketing specialist with 8+ years of experience earns an average salary of $59,796. Salary estimates are based on salary survey data collected directly from employers in Essex, Maryland.
Data powered by ERI

Salary Potential for a Lead Generation Marketing Specialist

Explore the estimated salary growth for a Lead Generation Marketing Specialist in Essex, MD for up to 5 years. The estimated salary of a Lead Generation Marketing Specialist will be $54,200 in 1 year and $60,015 in 5 years.
View Salary by Year
Estimated Salary
$55,599
Average Growth
5.2 %
The estimated salary for a Lead Generation Marketing Specialist in 2 years is $55,599, which is 5.2 % average growth. This information is based on ERI's compensation database.

Typical Lead Generation Marketing Specialist Education

This chart displays the highest level of education for Lead Generation Marketing Specialists.

  • 0% of Lead Generation Marketing Specialists have less than a High School Diploma
  • 0% of Lead Generation Marketing Specialists have a High School Diploma
  • 0% of Lead Generation Marketing Specialists have an Associate's Degree
  • 100% of Lead Generation Marketing Specialists have a Bachelor's Degree
  • 0% of Lead Generation Marketing Specialists have a Master's Degree
  • 0% of Lead Generation Marketing Specialists have a Doctorate Degree

The typical field of study for a Lead Generation Marketing Specialist is Business and Personal/Financial Services Marketing Operations.

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Popular Skills for a Lead Generation Marketing Specialist

Skills data not available for this job

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Lead Generation Marketing Specialist Salaries in Other Locations

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Cost of Living in Essex, MD

The cost of living in Essex, MD is 8% higher than the national average.
Cost of living trend higher
8% higher
than the national average
Whether you're planning to move or just want to see the cost of living in different locations, our cost-of-living calculator is the place to start. Compare salaries for other locations by city, U.S. ZIP code, state, or country.
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Frequently Asked Questions

What does a Lead Generation Marketing Specialist do?
Generates, collects, prospects, and qualifies potential clients for sales teams. Manages a database of leads and captures and adds new leads for sales cycles. Contacts prospective clients via outbound email and cold calling and discusses the value of a product or service to establish interest. Reviews and examines customer needs and trends. Creates new business opportunities and increases organizational revenue through marketing initiatives. Contributes to lead conversion by researching and pre-qualifying leads. Works with sales managers and representatives to develop strategies and objectives for leads.
How much does a Lead Generation Marketing Specialist make in Essex, MD?
The average salary for a Lead Generation Marketing Specialist is $52,837 per year or $25.40 per hour in Essex, MD. Top earners have reported making up to $59,796. However, the typical pay range in Essex, MD is between $37,519 and $59,796 annually.
What is the salary trajectory for a Lead Generation Marketing Specialist?
Lead Generation Marketing Specialist is projected to see a 13.6 % salary change in 5 years.
How can you increase your salary?
Increasing your salary often starts with understanding your value in today’s job market. You can increase your earning potential by building your skills, advancing your education, moving into a new role or industry, switching companies, or negotiating pay.
How can you negotiate a salary offer? 
Negotiating a salary offer involves preparation and finding our your market value. Use our salary calculator to find out how much you should be paid based on what someone in your area, with similar experience, earns. Use this personalized report to help negotiate a higher salary offer or find your dream career. 
What are some factors that impact Lead Generation Marketing Specialist salaries? 
Several factors can impact your salary, including experience, company size, job market, location, industry, and more. Understanding how these factors affect your role can help you spot pay gaps and provide opportunities for a competitive salary.

About Our Data

This page is an excerpt of the much more complete compensation information available in ERI's Assessor Series.

ERI compiles the most robust and accurate salary, cost-of-living, and executive compensation survey database available. Data are analyzed using AI and traditional statistics, depending on which approach is best for a particular application. ERI collects salary survey data from five different sources, which you can learn about here.

Verified Sources
Data sourced from internal salary surveys, purchased surveys, public sources, HRIS data, and proprietary databases.
Real-Time Data
Our salary database is updated and verified approximately every six weeks.
Quality Assurance
Along with our data scientists, we have included AI in our rigorous process to analyze and provide the highest quality data.

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