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Director Market Research Salary in Lathrup Village, MI
How much does a Director Market Research make in Lathrup Village, MI?
$174,580 (USD)/year
Average Bonus
$24,476 (USD)
per Year
Total Compensation
$195,544.12
Entry Level
$95,196
Median
$171,068
Senior Level
$218,702
As of July, 23, 2026, the average director market research gross salary in Lathrup Village, Michigan is $174,580 or an equivalent hourly rate of $84. In addition, director market researches earn an average bonus of $24,476. An entry level director market research with 1-3 years of experience earns an average salary of $95,196. At the higher end of the pay range, a senior level director market research with 8+ years of experience earns an average salary of $218,702. Salary estimates are based on salary survey data collected directly from employers in Lathrup Village, Michigan.
Data powered by ERI
Salary Potential for a Director Market Research
Explore the estimated salary growth for a Director Market Research in Lathrup Village, MI for up to 5 years. The estimated salary of a Director Market Research will be $179,451 in 1 year and $200,335 in 5 years.
View Salary by Year
Estimated Salary
$184,459
Average Growth
5.7 %
The estimated salary for a Director Market Research in 2 years is $184,459, which is 5.7 % average growth. This information is based on ERI's compensation database.
Typical Director Market Research Education
This chart displays the highest level of education for Director Market Researches.
- 0% of Director Market Researches have less than a High School Diploma
- 5% of Director Market Researches have a High School Diploma
- 0% of Director Market Researches have an Associate's Degree
- 49% of Director Market Researches have a Bachelor's Degree
- 34% of Director Market Researches have a Master's Degree
- 11% of Director Market Researches have a Doctorate Degree
The typical field of study for a Director Market Research is General Merchandising, Sales, and Related Marketing Operations.
See how education can impact your salaryPopular Skills for a Director Market Research
Coordinates activities
71%
Establishes policies
57%
Project management
14%
These are the most popular skills for Director Market Researches. About 71% of Director Market Researches have a skill in Coordinates activities. The top 3 most popular skills for Director Market Researches are coordinates activities, establishes policies, and project management.
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Director Market Research Salaries in Other Locations
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View moreCost of Living in Lathrup Village, MI
The cost of living in Lathrup Village, MI is 5% lower than the national average.
5% lower
than the national average
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Frequently Asked Questions
What does a Director Market Research do?
Directs and coordinates activities concerned with gathering, recording, and analyzing data about current and potential customers, competitors, and the market for the purpose of creating a business plan, launching a new product or service, fine tuning existing products or services, and/or expanding into new markets. Plans, develops, and establishes policies and objectives of the organization's market research function. Develops market research programs, including methods of marketing, in accordance with organization's objectives.
How much does a Director Market Research make in Lathrup Village, MI?
The average salary for a Director Market Research is $174,580 per year or $83.93 per hour in Lathrup Village, MI. Top earners have reported making up to $218,702. However, the typical pay range in Lathrup Village, MI is between $95,196 and $218,702 annually.
What is the salary trajectory for a Director Market Research?
Director Market Research is projected to see a 14.8 % salary change in 5 years.
How can you increase your salary?
Increasing your salary often starts with understanding your value in today’s job market. You can increase your earning potential by building your skills, advancing your education, moving into a new role or industry, switching companies, or negotiating pay.
How can you negotiate a salary offer?
Negotiating a salary offer involves preparation and finding our your market value. Use our salary calculator to find out how much you should be paid based on what someone in your area, with similar experience, earns. Use this personalized report to help negotiate a higher salary offer or find your dream career.
What are some factors that impact Director Market Research salaries?
Several factors can impact your salary, including experience, company size, job market, location, industry, and more. Understanding how these factors affect your role can help you spot pay gaps and provide opportunities for a competitive salary.
About Our Data
This page is an excerpt of the much more complete compensation information available in ERI's Assessor Series.
ERI compiles the most robust and accurate salary, cost-of-living, and executive compensation survey database available. Data are analyzed using AI and traditional statistics, depending on which approach is best for a particular application. ERI collects salary survey data from five different sources, which you can learn about here.
Verified Sources
Data sourced from internal salary surveys, purchased surveys, public sources, HRIS data, and proprietary databases.
Real-Time Data
Our salary database is updated and verified approximately every six weeks.
Quality Assurance
Along with our data scientists, we have included AI in our rigorous process to analyze and provide the highest quality data.
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