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Average Base Salary


Average Hourly Rate


Average Bonus
The average director market research salary in District of Columbia, United States is $151,142 or an hourly rate of $73. This is 12% higher (+$16,699) than the average director market research salary in the United States. In addition, they earn an average bonus of $21,190.
Salary by Experience


Entry Level Salary


Senior Level Salary
An entry level director market research (1-3 years of experience) earns an average salary of $111,937. On the other end, a senior level director market research (8+ years of experience) earns an average salary of $188,663.

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Job Description
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

The chart below breaks down accounts by the highest level of education obtained.

Jobs that May Interest You

Director of Marketing, Enterprise
Kaplan, Inc.
Job Title Director of Marketing, Enterprise Job Description The Kaplan Professional Education (KPE ... market research. * Experience with SalesForce, Google applications, and Microsoft Office Suite
Director, Marketing Intelligence
The Advisory Board Company
... primary research with members and prospects Develop/refine infrastructure to ensure effective and scalable market intelligence gathering and dissemination Distill market findings into concise ...
Director, Client Services - Entertainment and Media Industry Opportunity
Atlantic Media - Entertainment and Media Industry
... research, and custom content. We are seeking a high-energy, creative, and entrepreneurial ... market Strong experience in managing client engagements, including leading client meetings ...
Senior Vice President Research & Intelligence, Washington, D.C.
Fleishman-Hillard Inc
In today's global market, organizations are challenged to be more transparent in their practices ... Direct the pricing of projects to provide value to the client while meeting the firm's revenue ...
226031_1 - Director, Digital Customer Acquisition & Experience
S&P Global
Conducts research to better understand the digital customer and its ecosystem, what the customer ... S&P Global Market Intelligence, which provides insights into companies, markets and data so that ...
About the Data

The above data is a data available in ERI Economic Research Institute's Global Salary Calculator. The Global Salary Calculator provides compensation data for over 45,000 positions in 8,000+ cities in 69 countries. Try a free demo of the cloud-based Global Salary Calculator.

If you need to calculate competitive levels of salaries, incentives and total compensation by industry, organization size and salary planning date, please view a demonstration version of ERI's Salary Assessor, which is used by the majority of the Fortune 500 for salary survey data and compensation planning. Try a free demo of the cloud-based Salary Assessor.

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