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Demand Generation Marketing Specialist Salary in Kansas City, MO
How much does a Demand Generation Marketing Specialist make in Kansas City, MO?
$48,256 (USD)/year
Average Bonus
$1,858 (USD)
per Year
Total Compensation
$49,494.86
Entry Level
$34,266
Median
$47,637
Senior Level
$54,611
As of July, 23, 2026, the average demand generation marketing specialist gross salary in Kansas City, Missouri is $48,256 or an equivalent hourly rate of $23. In addition, demand generation marketing specialists earn an average bonus of $1,858. An entry level demand generation marketing specialist with 1-3 years of experience earns an average salary of $34,266. At the higher end of the pay range, a senior level demand generation marketing specialist with 8+ years of experience earns an average salary of $54,611. Salary estimates are based on salary survey data collected directly from employers in Kansas City, Missouri.
Data powered by ERI
Salary Potential for a Demand Generation Marketing Specialist
Explore the estimated salary growth for a Demand Generation Marketing Specialist in Kansas City, MO for up to 5 years. The estimated salary of a Demand Generation Marketing Specialist will be $49,501 in 1 year and $54,812 in 5 years.
View Salary by Year
Estimated Salary
$50,779
Average Growth
5.2 %
The estimated salary for a Demand Generation Marketing Specialist in 2 years is $50,779, which is 5.2 % average growth. This information is based on ERI's compensation database.
Typical Demand Generation Marketing Specialist Education
This chart displays the highest level of education for Demand Generation Marketing Specialists.
- 0% of Demand Generation Marketing Specialists have less than a High School Diploma
- 0% of Demand Generation Marketing Specialists have a High School Diploma
- 0% of Demand Generation Marketing Specialists have an Associate's Degree
- 100% of Demand Generation Marketing Specialists have a Bachelor's Degree
- 0% of Demand Generation Marketing Specialists have a Master's Degree
- 0% of Demand Generation Marketing Specialists have a Doctorate Degree
The typical field of study for a Demand Generation Marketing Specialist is Business and Personal/Financial Services Marketing Operations.
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View moreCost of Living in Kansas City, MO
The cost of living in Kansas City, MO is 8% lower than the national average.
8% lower
than the national average
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Frequently Asked Questions
What does a Demand Generation Marketing Specialist do?
Generates, collects, prospects, and qualifies potential clients for sales teams. Manages a database of leads and captures and adds new leads for sales cycles. Contacts prospective clients via outbound email and cold calling and discusses the value of a product or service to establish interest. Reviews and examines customer needs and trends. Creates new business opportunities and increases organizational revenue through marketing initiatives. Contributes to lead conversion by researching and pre-qualifying leads. Works with sales managers and representatives to develop strategies and objectives for leads.
How much does a Demand Generation Marketing Specialist make in Kansas City, MO?
The average salary for a Demand Generation Marketing Specialist is $48,256 per year or $23.20 per hour in Kansas City, MO. Top earners have reported making up to $54,611. However, the typical pay range in Kansas City, MO is between $34,266 and $54,611 annually.
What is the salary trajectory for a Demand Generation Marketing Specialist?
Demand Generation Marketing Specialist is projected to see a 13.6 % salary change in 5 years.
How can you increase your salary?
Increasing your salary often starts with understanding your value in today’s job market. You can increase your earning potential by building your skills, advancing your education, moving into a new role or industry, switching companies, or negotiating pay.
How can you negotiate a salary offer?
Negotiating a salary offer involves preparation and finding our your market value. Use our salary calculator to find out how much you should be paid based on what someone in your area, with similar experience, earns. Use this personalized report to help negotiate a higher salary offer or find your dream career.
What are some factors that impact Demand Generation Marketing Specialist salaries?
Several factors can impact your salary, including experience, company size, job market, location, industry, and more. Understanding how these factors affect your role can help you spot pay gaps and provide opportunities for a competitive salary.
About Our Data
This page is an excerpt of the much more complete compensation information available in ERI's Assessor Series.
ERI compiles the most robust and accurate salary, cost-of-living, and executive compensation survey database available. Data are analyzed using AI and traditional statistics, depending on which approach is best for a particular application. ERI collects salary survey data from five different sources, which you can learn about here.
Verified Sources
Data sourced from internal salary surveys, purchased surveys, public sources, HRIS data, and proprietary databases.
Real-Time Data
Our salary database is updated and verified approximately every six weeks.
Quality Assurance
Along with our data scientists, we have included AI in our rigorous process to analyze and provide the highest quality data.
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