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Assistant Sales Manager Salary in United Kingdom
How much does an Assistant Sales Manager make in United Kingdom?
£32,694 (GBP)/year
Average Bonus
£3,557 (GBP)
per Year
Total Compensation
£35,604.11
Entry Level
£26,436
Median
£32,047
Senior Level
£37,275
As of July, 23, 2026, the average assistant sales manager gross salary in United Kingdom is £32,694 or an equivalent hourly rate of £16. In addition, assistant sales managers earn an average bonus of £3,557. An entry level assistant sales manager with 1-3 years of experience earns an average salary of £26,436. At the higher end of the pay range, an senior level assistant sales manager with 8+ years of experience earns an average salary of £37,275. Salary estimates are based on salary survey data collected directly from employers in United Kingdom.
Data powered by ERI
Salary Potential for an Assistant Sales Manager
Explore the estimated salary growth for an Assistant Sales Manager in United Kingdom for up to 5 years. The estimated salary of an Assistant Sales Manager will be £33,733 in 1 year and £38,229 in 5 years.
View Salary by Year
Estimated Salary
£34,805
Average Growth
6.5%
The estimated salary for an Assistant Sales Manager in 2 years is £34,805, which is 6.5% average growth. This information is based on ERI's compensation database.
Typical Assistant Sales Manager Education
This chart displays the highest level of education for Assistant Sales Managers.
- 0% of Assistant Sales Managers have less than a High School Diploma
- 0% of Assistant Sales Managers have a High School Diploma
- 0% of Assistant Sales Managers have an Associate's Degree
- 100% of Assistant Sales Managers have a Bachelor's Degree
- 0% of Assistant Sales Managers have a Master's Degree
- 0% of Assistant Sales Managers have a Doctorate Degree
The typical field of study for an Assistant Sales Manager is General Merchandising, Sales, and Related Marketing Operations.
See how education can impact your salaryPopular Skills for an Assistant Sales Manager
Develops strategies
71%
Coordinates sales
57%
Manages sales
57%
Supports sales
57%
Aids staff
43%
Market Analysis
43%
These are the most popular skills for Assistant Sales Managers. About 71% of Assistant Sales Managers have a skill in Develops strategies. The top 3 most popular skills for Assistant Sales Managers are develops strategies, coordinates sales, and manages sales.
See how skills can impact your salaryAre you getting paid what you're worth?
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View moreCost of Living in United Kingdom
The cost of living in United Kingdom is equal to the national average.
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Frequently Asked Questions
What does an Assistant Sales Manager do?
Aids the Sales Manager with the development of sales objectives, strategies, and advertising and promotional programs. Coordinates and communicates sales plan and objectives to the sales staff. Provides leadership and direction for sales team to ensure customer satisfaction. Establishes working relationships and partnerships with clients by understanding their expectations and anticipating their needs. Develops and makes presentations to key customers and partners.
How much does an Assistant Sales Manager make in United Kingdom?
The average salary for an Assistant Sales Manager is £32,694 per year or £15.72 per hour in United Kingdom. Top earners have reported making up to £37,275. However, the typical pay range in United Kingdom is between £26,436 and £37,275 annually.
What is the salary trajectory for an Assistant Sales Manager?
Assistant Sales Manager is projected to see a 16.9 % salary change in 5 years.
How can you increase your salary?
Increasing your salary often starts with understanding your value in today’s job market. You can increase your earning potential by building your skills, advancing your education, moving into a new role or industry, switching companies, or negotiating pay.
How can you negotiate a salary offer?
Negotiating a salary offer involves preparation and finding our your market value. Use our salary calculator to find out how much you should be paid based on what someone in your area, with similar experience, earns. Use this personalized report to help negotiate a higher salary offer or find your dream career.
What are some factors that impact Assistant Sales Manager salaries?
Several factors can impact your salary, including experience, company size, job market, location, industry, and more. Understanding how these factors affect your role can help you spot pay gaps and provide opportunities for a competitive salary.
About Our Data
This page is an excerpt of the much more complete compensation information available in ERI's Assessor Series.
ERI compiles the most robust and accurate salary, cost-of-living, and executive compensation survey database available. Data are analyzed using AI and traditional statistics, depending on which approach is best for a particular application. ERI collects salary survey data from five different sources, which you can learn about here.
Verified Sources
Data sourced from internal salary surveys, purchased surveys, public sources, HRIS data, and proprietary databases.
Real-Time Data
Our salary database is updated and verified approximately every six weeks.
Quality Assurance
Along with our data scientists, we have included AI in our rigorous process to analyze and provide the highest quality data.
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