Marketing Media Director Salary in Sacramento, California

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Average Salary for Marketing Media Director in Sacramento, California

The average salary of a(n) Marketing Media Director in Sacramento, California is $120,115.

The average hourly rate of a(n) Marketing Media Director in Sacramento, California is $57.75.

The average bonus of a(n) Marketing Media Director in Sacramento, California is $14,210.00.

Job Description:

Directs, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising to ensure optimum use of budgeted funds and long-term contracts, upon conferring with advertising agents or media representatives. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning. Less

Directs, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising to ensure... More

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