Market Research Director Salary in Rancho Cordova, California

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Average Salary for Market Research Director in Rancho Cordova, California

The average salary of a(n) Market Research Director in Rancho Cordova, California is $144,696.

The average hourly rate of a(n) Market Research Director in Rancho Cordova, California is $69.57.

The average bonus of a(n) Market Research Director in Rancho Cordova, California is $20,286.00.

Job Description:

Directs and coordinates activities concerned with gathering, recording, and analyzing data about current and potential customers, competitors, and the market for the purpose of creating a business plan, launching a new product or service, fine tuning existing products or services, and/or expanding into new markets. Plans, develops, and establishes policies and objectives of the organization's market research function. Develops market research programs, including methods of marketing, in accordance with organization's objectives. Monitors market trends and analyzes, reviews, and formulates findings of market research staff, and works with management and appropriate departments to devise and adapt a sales and marketing plan based on the results of findings and sales forecasts. Develops and implements methods and procedures for monitoring projects, such as preparation of progress reports, records of expenditures, sales records, trend research, and other research findings in order to keep management informed. Devises new marketing research programs to add value and profitability to products and services provided. May negotiate contracts with consulting firms to perform research studies. Less

Directs and coordinates activities concerned with gathering, recording, and analyzing data about current and potential customers, competitors, and the market for the purpose of creating a business plan, launching a new product or service, fine tuning existing products or services,... More

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