Product Marketing Manager Salary in Massachusetts - Commonwealth Average, Massachusetts

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Average Salary for Product Marketing Manager in Massachusetts - Commonwealth Average, Massachusetts

The average salary of a(n) Product Marketing Manager in Massachusetts - Commonwealth Average, Massachusetts is $119,391.

The average hourly rate of a(n) Product Marketing Manager in Massachusetts - Commonwealth Average, Massachusetts is $57.40.

The average bonus of a(n) Product Marketing Manager in Massachusetts - Commonwealth Average, Massachusetts is $13,873.00.

Job Description:

Provides product line support for marketing program strategy, sales support, and channel support. Interfaces with Engineering, Manufacturing, Customer Support, Business Operations, Business Development, and direct customers. Uses strong presentation skills, adept business knowledge, and organizational abilities to bridge customer business requirements to technical feature set and broader market trends, indices, and capabilities. Develops strategic marketing plans for a product or product line through market research, competitive analysis, pricing, customer engagement, and business planning. Develops new product feature and functionality in partnership with Engineering. Participates and acts as Marketing's primary advocate on cross functional development teams. Provides customer use case examples to Engineering and communicates customer feedback and requirements to Research and Development. Drives new business and opportunities for the Business Unit and Technology Group. Drives resolution of customer satisfaction issues. Manages issues associated with ordering of product, systems and tools, and manufacturing supply. Forecasts and helps drive opportunities for product lines. Identifies areas for growth and creates strategic product line roadmaps to help drive adoption of the product and differentiating features. Drives and develops material for multiple product or service launches including press releases, launch materials, customer presentations, videos, and sales training materials. Develops and drives competitive marketing campaigns to ensure organization’s market share and profitability. Collaborates cross-functionally on competitive selling, pricing, market development and field solutions. Less

Provides product line support for marketing program strategy, sales support, and channel support. Interfaces with Engineering, Manufacturing, Customer Support, Business Operations, Business Development, and direct customers. Uses strong presentation skills, adept business knowledge, and organizational abilities to bridge customer business... More

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