Marketing Media Manager Salary in Amherst, Massachusetts

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Average Salary for Marketing Media Manager in Amherst, Massachusetts

The average salary of a(n) Marketing Media Manager in Amherst, Massachusetts is $95,821.

The average hourly rate of a(n) Marketing Media Manager in Amherst, Massachusetts is $46.07.

The average bonus of a(n) Marketing Media Manager in Amherst, Massachusetts is $9,879.00.

Job Description:

Manages, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising, conferring with advertising agents or media representatives, to ensure optimum use of budgeted funds and long-term contracts. Adjusts broadcasting schedules due to program cancellations. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning. Less

Manages, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising, conferring with... More

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