Advertising Specialist Salary in District of Columbia - District Average

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Average Salary for Advertising Specialist in District of Columbia - District Average

The average salary of a(n) Advertising Specialist in District of Columbia - District Average is $40,919.

The average hourly rate of a(n) Advertising Specialist in District of Columbia - District Average is $19.67.

The average bonus of a(n) Advertising Specialist in District of Columbia - District Average is $929.00.

Job Description:

Develops, monitors, and implements advertising campaigns, policies, procedures, strategies, and techniques for a business or company to achieve sales objectives. Confers with clients in order to gather and analyze product information, advertising history, needs, etc., to provide appropriate marketing assistance. Identifies the company's advertising goals, identifies the company's target market, and develops a marketing strategy for effectively reaching that target market. Work with sales, marketing, and advertising teams to develop product promotions and advertising strategies. Performs market analysis, develops a product promotional plan, and determines a proper advertising medium including video ads, direct mail, newspaper ads, online banners, and email-marketing initiatives. Develops copy and images for ads, and targets specific audiences through a variety of media to boost sales numbers and increase exposure to improve a company's image in the public sphere. Communicates ideas and coordinates with writers, graphic artists, and other departments to execute the advertising projects. Develops writing, images, video, audio, and digital programs to effectively convey the advertising message. Prepares sample advertisement program for review and approval by management and clients. Executes advertising projects within approved budgets and timelines. Writes press releases, writes scripts for commercials, purchases images for print advertising, or puts together a film production for a commercial shoot, depending on the intended audience as well as the client's budget for reaching that intended audience. Analyzes the marketing and sales effectiveness of the advertising projects and campaigns once they are launched. Interprets public reactions to the advertising, as well as any boosts or losses in sales once the ad runs. Determines if the ad should be terminated in favor of one that is working or may work more effectively. Liaises with clients from project start to end. Less

Develops, monitors, and implements advertising campaigns, policies, procedures, strategies, and techniques for a business or company to achieve sales objectives. Confers with clients in order to gather and analyze product information, advertising history, needs, etc., to provide appropriate marketing assistance.... More

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