e-Commerce Strategy Manager Salary in Alabama - State Average

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Average Salary for e-Commerce Strategy Manager in Alabama - State Average

The average salary of a(n) e-Commerce Strategy Manager in Alabama - State Average is $103,345.

The average hourly rate of a(n) e-Commerce Strategy Manager in Alabama - State Average is $49.69.

The average bonus of a(n) e-Commerce Strategy Manager in Alabama - State Average is $11,781.00.

Job Description:

Manages new online initiatives and channels to profitably maximize the growth of online sales and meet the organization's overall business goals. Develops Internet/extranet strategies and coordinates effort across all IT functions. Manages all functions of the e-commerce site including, but not limited to, performance, customer evaluations, e-mail marketing campaigns, pricing, and payments. Recommends, develops, and implements strategies to drive online sales via affiliate marketing, search engine optimization, pay-per-click, and/or other marketing initiatives. Manages the daily maintenance of websites ensuring content is dynamic, interesting, and up-to-date. Collaborates with others to resolve technical issues and make updates and improvements to the website. Develops customer service policies and procedures to ensure consistent and outstanding user experiences. Develops and implements online marketing and e-mail campaigns that build awareness of the company brand, drive customer loyalty, generate traffic to the website, and achieve targeted ROI. Creates and maintains brand awareness and recognition programs. Establishes benchmarks to measure success and ROI. Analyzes online marketing, e-mail marketing, and website user behavior to recommend improvements to site performance, marketing programs, and customer experiences. Trains and coaches internal staff to assist with content management. Manages, develops, and evaluates direct reports as assigned. May identify and negotiate contracts and rates for external resources and partnerships to support the development of online systems. Less

Manages new online initiatives and channels to profitably maximize the growth of online sales and meet the organization's overall business goals. Develops Internet/extranet strategies and coordinates effort across all IT functions. Manages all functions of the e-commerce site including, but... More

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