Director Marketing Research & Analysis Salary in Alabama - State Average

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Average Salary for Director Marketing Research & Analysis in Alabama - State Average

The average salary of a(n) Director Marketing Research & Analysis in Alabama - State Average is $149,941.

The average hourly rate of a(n) Director Marketing Research & Analysis in Alabama - State Average is $72.09.

The average bonus of a(n) Director Marketing Research & Analysis in Alabama - State Average is $12,835.00.

Job Description:

Directs, coordinates, and administers the planning, research, and development function improving existing or creating new products, processes, services, ideologies, territorial expansion, and/or development of new ventures for an organization. Plans and develops aspects of research and development proposals, such as objective or purpose of project, applications that can be utilized from findings, costs of project, and equipment and human resource requirements. Reviews and analyzes proposals submitted to determine if benefits derived and possible applications justify expenditures. Submits proposals considered feasible to management for further consideration and recommends allocation of funds to support them. Develops and implements methods and procedures for monitoring projects, such as preparation of records of expenditures and research findings, progress reports, and staff conferences, in order to inform management of current status of each project. Conducts testing and pilot runs for new or improved products or services. Prepares reports on progress and recommends the addition, expansion, or discontinuance of projects. Prepares and administers research and development budget. May recruit, hire, and train department staff, evaluate staff performance, and develop goals and objectives for staff. May negotiate contracts with consulting firms to perform research studies. Less

Directs, coordinates, and administers the planning, research, and development function improving existing or creating new products, processes, services, ideologies, territorial expansion, and/or development of new ventures for an organization. Plans and develops aspects of research and development proposals, such as... More

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