Media Buyer Salary in United States

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Average Salary for Media Buyer in United States

The average salary of a(n) Media Buyer in United States is $93,392.

The average hourly rate of a(n) Media Buyer in United States is $44.90.

The average bonus of a(n) Media Buyer in United States is $4,231.00.

Job Description:

Negotiates purchases of advertising media time and space for client, following media plan: Reviews media plan specifications detailing budget, type of media, and desired time schedule for advertisement placement. Reviews rating services statistics on different factors, such as audience numbers in different time slots, viewing or reading patterns based on geographic differences, and demographic characteristics of audiences to deliver guaranteed audience ratings. Enters specified data onto computer work sheet to develop media schedule, including list of media where ads are to appear; dates of insertion, airing, or posting; space, time, or other units to be used; and cost. Reviews charges for selected media, such as television, radio, newspaper, billboard, transit, shopping center, signage, banner towing by plane, and bus shelters. Reviews discount structures, special buying opportunities, and other factors influencing cost of advertising. Determines most effective and efficient ways to spend client's money to achieve maximum ad exposure for lowest cost. Calls media representatives and negotiates price of advertisement placement, applying knowledge of supply and demand statistics. Analyzes ratings of actual versus estimated audiences. Performs post performance analysis of ads to verify that ads ran as specified. Calls media representative to negotiate additional time due for preemptions or audience deficiency. Reviews invoices for discrepancies. Contacts media representative or MEDIA PLANNER (business ser.) 164.117-022 to resolve invoice discrepancies. May authorize payment to media for advertising. May perform duties of MEDIA PLANNER (business ser.) in small establishments and be designated Media Planner-Buyer (business ser.). Less

Negotiates purchases of advertising media time and space for client, following media plan: Reviews media plan specifications detailing budget, type of media, and desired time schedule for advertisement placement. Reviews rating services statistics on different factors, such as audience numbers... More

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