Market Research Manager Salary in Wayne, Pennsylvania

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Average Salary for Market Research Manager in Wayne, Pennsylvania

The average salary of a(n) Market Research Manager in Wayne, Pennsylvania is $122,734.

The average hourly rate of a(n) Market Research Manager in Wayne, Pennsylvania is $59.01.

The average bonus of a(n) Market Research Manager in Wayne, Pennsylvania is $14,814.00.

Job Description:

Manages market research and analysis activities to provide information regarding sales potential and market conditions for an organization's products and services. Implements and oversees the organization's market research program, which includes analysis of sales records, trends, and new and existing product and service markets. Interprets and predicts consumer trends through the use of analytic techniques. Projects market potential and estimates market penetration. Schedules and assigns tasks to supervisors or analysts. Monitors research projects and prepares reports for management's use regarding market conditions, market potential, sales forecasts, and information on competitors. Analyzes and resolves work problems, or assists employees in solving work problems. Interprets company policy to employees and enforces company policy. Responsible for the motivation and development of subordinates to optimize their performance and their personal and professional growth. May recruit, hire, train staff, evaluate employee performance, and recommend or initiate promotions, transfers, and disciplinary action. Less

Manages market research and analysis activities to provide information regarding sales potential and market conditions for an organization's products and services. Implements and oversees the organization's market research program, which includes analysis of sales records, trends, and new and existing... More

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