Average Base Salary in National Average - U.S., U.S. National Average
$60,984
=
National Average Base Salary
Currency in United States Dollars
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Oversees, directs, and coordinates the overall administration and all activities of an advertising agency. Formulates plans to extend business with established accounts. Promotes solicitation of new accounts. Plans and executes advertising policies of the organization. Directs subordinate managerial personnel who... [+] More
Oversees, directs, and coordinates the overall administration and all activities of an advertising agency. Formulates plans to extend business with established accounts. Promotes solicitation of new accounts. Plans and executes advertising policies of the organization. Directs subordinate managerial personnel who are engaged in developing and producing advertisements for clients. Creates or directs the creation of media to further the goals of the organization or clients. Confers with department heads to discuss possible new accounts and to outline new policies or sales promotion campaigns. Confers with officials of newspapers, radio, and television stations, billboard advertisers, and advertising agencies to negotiate advertising contracts.
Coordinates activities of organization's departments, such as sales, graphic arts, media, finance, and research, who provide effective marketing solutions to clients. Confers with clients, when necessary, to provide marketing or technical advice. Inspects layouts and advertising copy, and edits radio and television scripts for adherence to specifications. Allocates advertising space to departments or products of establishment. Reviews and approves television and radio advertisements before release. Reviews rates and classifications applicable to various types of advertising and provides authorization. Directs research activities concerned with gathering information or with compilation of statistics pertinent to planning and execution of advertising sales promotion campaign. Conducts meetings with agency personnel to outline and initiate new advertising policies or procedures. May authorize information for publication, such as interviews with reporters or articles describing phases of establishment activity. May serve as establishment representative for geographical district or department. May transact business as agent for advertising accounts. May direct preparation of special promotional features. May monitor and analyze sales promotion results to determine cost effectiveness of promotion campaign. [-] Less
Salary Data: National Average - U.S., U.S. National Average
Percentile
Base
Bonus
Benefits
Total
16.7
38,664
2,513
5,876
47,053
50
60,984
3,963
9,269
74,216
66.7
93,891
6,102
14,271
114,264
Salary Data: United States National Average
Percentile
Base
Bonus
Benefits
Total
16.7
38,664
2,513
5,876
47,053
50
60,984
3,963
9,269
74,216
66.7
93,891
6,102
14,271
114,264
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Data reported by the US Department of Labor Occupational Employment Statistics Prevailing Wage Rates for use in H-1B estimates made after 2005 have been enhanced with two calculated columns: Level 2 and Level 3. As of March 28, 2005, new ETA 9089 rules call for surveys to provide at least 4 levels of wages. The Consolidated Appropriations Act, 2005 amended Section 212(p) of the INA, 8 U.S.C. 1182(p), to provide that: The wage required to be paid pursuant shall be 100 percent of the prevailing rates and Where the Secretary of Labor uses, or makes available to employers, a governmental survey to determine prevailing wage, such survey shall provide at least 4 levels of wages commensurate with experience, education, and the level of supervision. Where an existing government survey has only 2 levels, 2 intermediate levels may be created by dividing by 3 the difference between the two levels offered, adding the quotient thus obtained to the first level, and subtracting that quotient from the second level. SalaryExpert’s calculations are shown below:
For Use In
Type
Annual Mean
Level 1 (I)
Level 2
Level 3
Level 4 (II)
2007-2008 OES
4
85,140
41,350
63,246
85,141
107,037
2008-2009 OES
4
91,100
44,262
67,676
91,090
114,504
2009-2010 OES
4
94,720
N/A
N/A
N/A
N/A
The above values are to be used (ed. note: for prevailing wage submissions) except for nonprofits, colleges and universities, college and university operated federally funded research and development centers, and certain research agencies.
