Chief Advertising Officer: Plans, coordinates, and advises all organization divisions as to means of obtaining maximum advertising effectiveness in creating consumer demand. Aids marketing personnel in all divisions in developing marketing plans, and in the creation of advertising themes, development of programs, and selection of media. Directs staff and coordinates packaging and graphics for all products in all divisions. Provides ideas and creative guidance to marketing personnel. Works with personnel on the selection of advertising agencies. Evaluates and analyzes the effectiveness of advertising, and makes recommendations for any improvements indicated. Counsels marketing personnel on questions involving good taste in advertising and acceptable advertising practice. Works with legal department and marketing personnel on interpretation of Governmental rulings affecting advertising. Coordinates division and product advertising budgets. Acts as a liaison and/or coordinator on advertising projects involving two or more divisions. Studies and evaluates advertising strategies and use of media by others in industry. Develops and maintains good relationships in the advertising field. [-] Less
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