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The graph below is a comparison of salary data for 10 jobs in Santa Cruz, California, as provided by the free SalaryExpert® Salary Report and Salary Calculator. If you are a professional who requires compensation survey data for your work please consult ERI Economic Research Institute's Salary Assessor.

Sales & Marketing Manager:
Manages the promotion and direction of the sales and marketing activities, overseeing staff that researches, promotes, and sells products, systems, and services. Assists the management team in developing and implementing sales and marketing business plans, strategies, campaigns, and goals, which... [+] More

Sales & Marketing Manager:
Manages the promotion and direction of the sales and marketing activities, overseeing staff that researches, promotes, and sells products, systems, and services. Assists the management team in developing and implementing sales and marketing business plans, strategies, campaigns, and goals, which include the functions of advertising, sales, market research, media planning, public relations, product pricing, distribution, customer support, and community involvement. Works with staff to create awareness of products, services, and brands. Disseminates information about selling the company's products and/or services to appropriate staff and customers, convincing them of the desirability and practicability of products and services offered and how they would suit customer needs better than competitors' products and/or services.

Builds relationships with customers, understands their needs, and strengthens their overall customer satisfaction. Interfaces with customers and production engineering to determine how products or services could be designed or modified to best suit customers' needs. Maintains supportive customer relations and responds to customer questions and needs. Researches markets and reports on market changes affecting company products and/or services. Participates in focus groups to decide how to fix or improve existing products and services. Conducts and reviews sales analyses, determines volume potential, makes sales projections, and prepares sales reports. Reviews and evaluates work of staff members, and makes recommendations and changes. Analyzes department budget to identify budget needs and/or reductions. May allocate operating budget funds. (Source: eDOT Job Description) [-] Less

A renter's cost of living for someone making $96,826 in Santa Cruz, California is 124.5% of the US National Average. For more information, or to compare cost of living data between two cities, click here.

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