Web Marketing Manager: Manages and oversees a marketing team to develop new or improved brand identity, product awareness, and promotion with the use of the Internet. Coordinates organization’s search engine marketing (SEM) and search engine optimization (SEO) efforts to ensure the company’s specific... [+] More
Web Marketing Manager: Manages and oversees a marketing team to develop new or improved brand identity, product awareness, and promotion with the use of the Internet. Coordinates organization’s search engine marketing (SEM) and search engine optimization (SEO) efforts to ensure the company’s specific sales targets are met. Collects and analyzes data and leverages internal and external resources and data sources in order to organize and report on successes and actionable opportunities for SEO. Develops and maintains the SEM and SEO strategies and plans.
Leads Internet advertising campaigns, working to improve an organization’s website navigation, promote a website, and generate traffic or sales. Creates and optimizes various website contents in order to using marketing and social media marketing campaigns. Devise new campaigns profiles through Facebook, Twitter, Blogs, LinkedIn, etc. Plans, implements, and optimizes different social media forms to help promote and raise company visibility and awareness within the industry and with consumers in order to attract traffic to the company website or micro sites. Oversees roadmap development, keyword research, and working with website content. Monitors, tracks, and analyzes website traffic, and develops and optimizes various campaigns based on their best-performing strategies. Interfaces with product or service development, engineering, quality assurance, and online sales. Reviews websites or new site documentation for search engine friendly principles. Troubleshoots search engine issues that are trackable. Develops linking strategies. Collects email addresses using a wide variety of means, and develops a program of email campaigns to market the organization’s website and products or services. Reviews sites of competitors. Generates and disseminates reports to ensure that upper management and other departments are aware of performance trends. Maintains expertise on search engine news and trends. (Source: eDOT Job Description) [-] Less
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