Market Research Supervisor: Supervises activities... [+] More
Market Research Supervisor: Supervises activities concerned with market research and collection and analysis of information used to help determine the demand for products or services. Collaborates in the interpretation and prediction of current and future consumer trends and possible changes in preferences and lifestyles. Aids in monitoring the organization's market research program. Analyzes existing and potential markets for the organization's products and services. Directs and guides analysts, ensuring the organization's policies are being followed and objectives are being met. Reviews findings of analysts. Initiates or suggests plans to motivate workers to achieve department goals. Recommends or initiates personnel actions, such as promotions, transfers, discharges, and disciplinary measures. [-] Less
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