Trade Relations Director: Directs and oversees trade relations program designed to create and maintain favorable trade image for employer or client. Plans and heads development and communication of information designed to keep trade clients, associations and customers informed of the company's programs, products, and services. Maintains good relationships with the other trade members. Participates in the organization's public relations activities. Directs the building and keeping of a good organizational image in the trade. Oversees the collection, analysis, and research of information of the trade, avoiding industry risk and identifying new opportunities.
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