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The graph below is a comparison of e-Commerce Marketing Director in 10 different States, as provided by the free SalaryExpert® Salary Calculator. If you are a professional who requires compensation survey data for your work please consult ERI Economic Research Institute's Salary Assessor.

e-Commerce Marketing Director:
Manages and maintains websites and develops and implements online marketing strategies to drive online sales growth. Develops and coordinates all online marketing activities to increase online traffic, customer loyalty, and retention. Identifies opportunities for online sales traffic optimization and provides... [+] More

e-Commerce Marketing Director:
Manages and maintains websites and develops and implements online marketing strategies to drive online sales growth. Develops and coordinates all online marketing activities to increase online traffic, customer loyalty, and retention. Identifies opportunities for online sales traffic optimization and provides recommendations to improve program performance.

Develops search engine marketing strategies to increase online traffic, including SEO (natural search optimization), SEM (paid search marketing), and affiliate programs. Defines and helps implement effective online marketing strategies, tactics, programs, and incentives to drive customer acquisition, retention, and sales. Coordinates e-mail campaigns to achieve targeted ROI for retention and up-sell marketing opportunities. Increases e-commerce performance indicators such as conversion rate and average order value through cart analysis and sell and up-sell merchandising strategy. Shapes web analytics key performance indicators (KPI's), and implements or oversees implementation and ongoing use of web analytics tools. (Source: eDOT Job Description) [-] Less

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