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The graph below is a comparison of Director Marketing Media in 10 different States, as provided by the free SalaryExpert® Salary Calculator. If you are a professional who requires compensation survey data for your work please consult ERI Economic Research Institute's Salary Assessor.

Director Marketing Media:
Directs, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising to ensure... [+] More

Director Marketing Media:
Directs, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising to ensure optimum use of budgeted funds and long-term contracts, upon conferring with advertising agents or media representatives.

Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning. (Source: eDOT Job Description) [-] Less

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