Copywriter: Composes advertising copy for use by publication or broadcast media to promote sale of products and services. Converses with sales, marketing, and other departments to decide the main selling features of product or service and discusses style and length of advertising copy. Gets additional background and current development information through research and interviews. Checks advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services to formulate presentation approach. Writes preliminary draft of copy and sends to supervisor for approval. Corrects and revises copy as necessary.
May write articles, bulletins, sales letters, speeches, annual reports, and other related informative and promotional material. May write scripts for announcers for radio and television. May contribute ideas for the naming of products and the wording of slogans for packaging and other promotional material. May enter information into computer to prepare advertising copy. (Source: eDOT Job Description) [-] Less
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A renter's cost of living for someone making $64,328 in Lexington, Massachusetts is 118.2% of the US National Average. For more information, or to compare cost of living data between two cities, click here.
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