Manages and maintains websites and develops and implements online marketing strategies to drive online sales growth. Develops and coordinates all online marketing activities to increase online traffic, customer loyalty, and retention. Identifies opportunities for online sales traffic optimization and provides... [+] More

Manages and maintains websites and develops and implements online marketing strategies to drive online sales growth. Develops and coordinates all online marketing activities to increase online traffic, customer loyalty, and retention. Identifies opportunities for online sales traffic optimization and provides recommendations to improve program performance.

Develops search engine marketing strategies to increase online traffic, including SEO (natural search optimization), SEM (paid search marketing), and affiliate programs. Defines and helps implement effective online marketing strategies, tactics, programs, and incentives to drive customer acquisition, retention, and sales. Coordinates e-mail campaigns to achieve targeted ROI for retention and up-sell marketing opportunities. Increases e-commerce performance indicators such as conversion rate and average order value through cart analysis and sell and up-sell merchandising strategy. Shapes web analytics key performance indicators (KPI's), and implements or oversees implementation and ongoing use of web analytics tools. [-] Less

Directs and oversees all marketing and sales functions. Plans, develops, and implements objectives, policies, and programs for marketing and sales activities of the organization.

Plans and directs activities that include estimating market values and conditions; investigating market conditions and facilities to... [+] More

Directs and oversees all marketing and sales functions. Plans, develops, and implements objectives, policies, and programs for marketing and sales activities of the organization.

Plans and directs activities that include estimating market values and conditions; investigating market conditions and facilities to determine time, place, type of sales; preparing advertising material and selecting media for its release; assigning and directing activities of sales personnel; determining method of display; and setting prices of items to be sold in conformity with value and market. May have both Top Marketing and Top Sales Officers reporting to this position. [-] Less

Manages marketing and/or sales administration. Assures that marketing/selling activities are in accordance with policies, principles, and procedures. Directs and coordinates personnel who provide administrative sales and marketing support.

Updates the status of sales orders and coordinates deliveries from the point of... [+] More

Manages marketing and/or sales administration. Assures that marketing/selling activities are in accordance with policies, principles, and procedures. Directs and coordinates personnel who provide administrative sales and marketing support.

Updates the status of sales orders and coordinates deliveries from the point of production and distribution. Directs personnel program. Directs preparation of accounting records. Recommends budgets to management. May confer with customers and customer representatives to evaluate and promote possibilities for improved and expanded marketing. May direct marketing and sales aids, advertising, promotional programs, and field services. [-] Less

Directs, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising to ensure... [+] More

Directs, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising to ensure optimum use of budgeted funds and long-term contracts, upon conferring with advertising agents or media representatives.

Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning. [-] Less

Directs and coordinates activities concerned with gathering, recording, and analyzing data about current and potential customers, competitors, and the market for the purpose of creating a business plan, launching a new product or service, fine tuning existing products or services,... [+] More

Directs and coordinates activities concerned with gathering, recording, and analyzing data about current and potential customers, competitors, and the market for the purpose of creating a business plan, launching a new product or service, fine tuning existing products or services, and/or expanding into new markets. Plans, develops, and establishes policies and objectives of the organization's market research function. Develops market research programs, including methods of marketing, in accordance with organization's objectives.

Monitors market trends and analyzes, reviews, and formulates findings of market research staff, and works with management and appropriate departments to devise and adapt a sales and marketing plan based on the results of findings and sales forecasts. Develops and implements methods and procedures for monitoring projects, such as preparation of progress reports, records of expenditures, sales records, trend research, and other research findings in order to keep management informed. Devises new marketing research programs to add value and profitability to products and services provided. May negotiate contracts with consulting firms to perform research studies. [-] Less

Directs and oversees marketing activities in accordance with policies, principles, and procedures. Plans, develops, and establishes policies and objectives of marketing in accordance with objectives of organization.

Confers with customers and customer representatives to evaluate and promote possibilities for improved and... [+] More

Directs and oversees marketing activities in accordance with policies, principles, and procedures. Plans, develops, and establishes policies and objectives of marketing in accordance with objectives of organization.

Confers with customers and customer representatives to evaluate and promote possibilities for improved and expanded marketing. Recommends changes in philosophy and policy to serve the best interest of the organization. Estimates market values and conditions. Investigates market conditions and facilities to determine time, place, and type of sales. Prepares advertising material and selects media for its release. Determines method of display and sets prices of items to be sold in conformity with value and market. Directs sales aids, advertising, promotional programs, and field services. Directs preparation of reports. Plans and maintains budget. [-] Less

Manages and oversees the organization's electronic commerce or electronic business efforts. Heads the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website. Contributes... [+] More

Manages and oversees the organization's electronic commerce or electronic business efforts. Heads the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website. Contributes to the design and implementation of website marketing plans. Develops and heads marketing tests and new programs. Manages representatives who may call on existing or potential customers.

Establishes entrepreneurial goals for the company's electronic commerce, ensuring the website achieves marketing objectives and adheres to quality standards regarding appearance and content that would increase sales and reduce distribution and other costs, and reduce time and labor. Analyzes and defines the market for product growth within market segment. Identifies, manages, and evaluates on-going web alliances and partnerships. Pursues appropriate, strategic alliances that support aggressive growth of the market share and revenues and executes profitable market penetration strategies. Coordinates, confers, and negotiates with managers from the company's business units, internal departments, and web development staff. Provides leadership for the website development staff. Provides marketing advice to organizational units. Makes forecasts on anticipated market sales. Promotes satisfactory customer relations. Monitors and reviews website visitor access patterns and trends, adjusting strategies and plans as appropriate. Works closely with design and content teams to ensure site meets marketing objectives. Tracks current and emerging e-commerce trends. [-] Less

Supervises marketing administration, and oversees those who coordinate production and distribution of marketing and/or selling activities in accordance with policies, principles, and procedures. Confers with customers and customer representatives to evaluate and promote possibilities for improved and expanded marketing.

Manages sales aids, advertising, promotional programs, and field services. Directs personnel program. Directs preparation of accounting records. Recommends budgets to management.

Plans, develops, and implements marketing communications programs. Supports communications projects in the areas of advertising and promotional programs, public relations, and trade shows, including Internet-based communications.

Develops, implements, and evaluates marketing communications plans in support of strategic objectives. Prepares materials for... [+] More

Plans, develops, and implements marketing communications programs. Supports communications projects in the areas of advertising and promotional programs, public relations, and trade shows, including Internet-based communications.

Develops, implements, and evaluates marketing communications plans in support of strategic objectives. Prepares materials for internal and external presentations on products, business plans, and management communications. Writes communications plans for assigned division as well as product lines, then follows through on implementation in close cooperation and alignment with functional groups and sales, product management, and communication teams. Supports Marketing Communications projects and goals as defined by the Senior Manager of Marketing Communications. Assists with website content management. Performs copy writing for annual report, analysts meeting, other corporate functions, and press conferences. Tracks and follows up on the editorial calendar. Drives strategic positioning in coordination with Marketing Communications Director to ensure alignment of activities with corporate communication strategy and regional key messages. [-] Less

Directs the promotion of the marketing or service activities among customers or prospects. Oversees representatives who call on existing or potential customers. Directs advertising and marketing campaigns. Coordinates efforts of marketing staff, partially through holding marketing meetings. Communicates with representatives,... [+] More

Directs the promotion of the marketing or service activities among customers or prospects. Oversees representatives who call on existing or potential customers. Directs advertising and marketing campaigns. Coordinates efforts of marketing staff, partially through holding marketing meetings. Communicates with representatives, ensuring they are kept informed of changes in territories that might affect product sales. Forecasts anticipated market sales. NOTE

ERI's findings based on revenue size.

Ensures that representatives are kept informed of changes in territories that might affect product sales. Makes forecasts on anticipated market sales. Develops and implements methods and procedures for monitoring work activities, such as preparation of records of expenditures, progress reports, etc., in order to inform management of current status or work activities. Submits reports of sales activity and maintains records. Promotes satisfactory customer relations. May recruit, hire, train staff, evaluate employee performance, and recommend or initiate promotions, transfers, and disciplinary action. [-] Less