Manages the promotion and direction of the marketing activities, improvement of company's product image, market data, and information. Identifies and evaluates marketing strategies, based on knowledge of organization objectives, market characteristics, and cost and markup factors. Determines the demand for... [+] More

Manages the promotion and direction of the marketing activities, improvement of company's product image, market data, and information. Identifies and evaluates marketing strategies, based on knowledge of organization objectives, market characteristics, and cost and markup factors. Determines the demand for products and services offered by an organization and its competitors. Manages and coordinates activities of the marketing staff, including hiring, training, and performance evaluations. Identifies potential customers.

Develops pricing strategies, and makes forecasts on anticipated market sales. Evaluates the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment, and profit-loss projections. Negotiates contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies. Coordinates and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services. Communicates with representatives, ensuring they are kept informed of changes in territories that might affect product sales. Submits reports of sales activity and maintains records. [-] Less

Manages, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising, conferring with... [+] More

Manages, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising, conferring with advertising agents or media representatives, to ensure optimum use of budgeted funds and long-term contracts.

Adjusts broadcasting schedules due to program cancellations. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning. [-] Less

Manages and oversees the organization's electronic commerce or electronic business efforts. Heads the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website. Contributes... [+] More

Manages and oversees the organization's electronic commerce or electronic business efforts. Heads the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website. Contributes to the design and implementation of website marketing plans. Develops and heads marketing tests and new programs. Manages representatives who may call on existing or potential customers.

Establishes entrepreneurial goals for the company's electronic commerce, ensuring the website achieves marketing objectives and adheres to quality standards regarding appearance and content that would increase sales and reduce distribution and other costs, and reduce time and labor. Analyzes and defines the market for product growth within market segment. Identifies, manages, and evaluates on-going web alliances and partnerships. Pursues appropriate, strategic alliances that support aggressive growth of the market share and revenues and executes profitable market penetration strategies. Coordinates, confers, and negotiates with managers from the company's business units, internal departments, and web development staff. Provides leadership for the website development staff. Provides marketing advice to organizational units. Makes forecasts on anticipated market sales. Promotes satisfactory customer relations. Monitors and reviews website visitor access patterns and trends, adjusting strategies and plans as appropriate. Works closely with design and content teams to ensure site meets marketing objectives. Tracks current and emerging e-commerce trends. [-] Less

Manages marketing and/or sales administration. Assures that marketing/selling activities are in accordance with policies, principles, and procedures. Directs and coordinates personnel who provide administrative sales and marketing support.

Updates the status of sales orders and coordinates deliveries from the point of... [+] More

Manages marketing and/or sales administration. Assures that marketing/selling activities are in accordance with policies, principles, and procedures. Directs and coordinates personnel who provide administrative sales and marketing support.

Updates the status of sales orders and coordinates deliveries from the point of production and distribution. Directs personnel program. Directs preparation of accounting records. Recommends budgets to management. May confer with customers and customer representatives to evaluate and promote possibilities for improved and expanded marketing. May direct marketing and sales aids, advertising, promotional programs, and field services. [-] Less

Provides a broad range of marketing and public relations services in accordance with the goals of the company. Promotes, markets, and sells the company's products and services through effective sales and marketing techniques and the overall coordination and management of... [+] More

Provides a broad range of marketing and public relations services in accordance with the goals of the company. Promotes, markets, and sells the company's products and services through effective sales and marketing techniques and the overall coordination and management of seminars and special events activities. Establishes the strategic direction of marketing communications initiatives.

Implements and periodically revises the company's public relations plan. Prepares and distributes press releases and public service announcements. Develops and maintains effective media contacts. Produces brochures, flyers, and direct mail campaigns as well as information displays, utilizing creative marketing techniques and strategies. Participates in various company trade shows and other related events. Supervises all aspects of newsletter production to include writing, editing, soliciting articles and artwork, coordinating design and layout, distribution, and mailings. Processes and submits new leads and other documentation to appropriate staff as required. Develops lead generation priorities. Maintains and updates customer information in computer database. Executes innovative Internet (e-commerce) marketing programs and direct mail services. Creates an analytical framework to track, test, and report on marketing communication effectiveness. Directs internal and external creative groups and vendors and coordinates the production and implementation of print and electronic communication. Manages all aspects of the communication plan including monitoring expenditures and evaluating effectiveness. [-] Less

Manages and oversees the organization's electronic commerce or electronic business efforts. Heads the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website. Contributes... [+] More

Manages and oversees the organization's electronic commerce or electronic business efforts. Heads the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website. Contributes to the design and implementation of website marketing plans. Develops and heads marketing tests and new programs. Manages representatives who may call on existing or potential customers.

Establishes entrepreneurial goals for the company's electronic commerce, ensuring the website achieves marketing objectives and adheres to quality standards regarding appearance and content that would increase sales and reduce distribution and other costs, and reduce time and labor. Analyzes and defines the market for product growth within market segment. Identifies, manages, and evaluates on-going web alliances and partnerships. Pursues appropriate, strategic alliances that support aggressive growth of the market share and revenues and executes profitable market penetration strategies. Coordinates, confers, and negotiates with managers from the company's business units, internal departments, and web development staff. Provides leadership for the website development staff. Provides marketing advice to organizational units. Makes forecasts on anticipated market sales. Promotes satisfactory customer relations. Monitors and reviews website visitor access patterns and trends, adjusting strategies and plans as appropriate. Works closely with design and content teams to ensure site meets marketing objectives. Tracks current and emerging e-commerce trends. [-] Less

Conceives, develops, and administers the organization's advertising strategy including working with outside vendors to create advertising and promotional designs and campaigns. Develops and implements strategy and deliverables for press releases, advertising, seminars, public relations, and electronic and print mailing campaigns.... [+] More

Conceives, develops, and administers the organization's advertising strategy including working with outside vendors to create advertising and promotional designs and campaigns. Develops and implements strategy and deliverables for press releases, advertising, seminars, public relations, and electronic and print mailing campaigns. Organizes and manages promotional communications and customer relationship programs between the organization, its external sales representatives and customers, and the advertising media. Manages sales administration and customer office activities. Reports to the Director of Sales and Marketing.

Collaborates with internal and external organizations in the development of promotional materials including service brochures, data sheets, ad copy, case studies, training, service or product presentations, tradeshows, conference booth signage/messaging, and website content. Develops print mail and web marketing strategy, content maintenance, updates, and minor/major revisions in collaboration with the product management team. Collaborates with Accounting and Sales Managers to develop and manage administrative procedures and processes for customer contact, pre-sale processing of customer requests, and sales orders handling including customer and distributor credit qualification, resolution of order discrepancies, payment collection issues, and post-sales customer follow up. Develops and maintains metrics for tracking results of Marketing Communications programs. Organizes trade shows, seminars, and sales meetings. Implements and maintains program's) for sales lead processing/tracking and customer database as well as customer after-sale follow up. [-] Less

Manages a diversified Medicare marketing program to include development and implementation of various promotional ideas and activities for health services.

Develops and oversees implementation of promotional programs to publicize and promote various Medicare activities, events and services. Oversees and coordinates activities... [+] More

Manages a diversified Medicare marketing program to include development and implementation of various promotional ideas and activities for health services.

Develops and oversees implementation of promotional programs to publicize and promote various Medicare activities, events and services. Oversees and coordinates activities necessary to build and maintain strong, strategic relationships with clients by proactively identifying and meeting service delivery needs. Develops and implements methods for increasing participation in promotional programs. Analyzes, plans, and coordinates sales programs that market services and programs. Conducts demographic and other marketing studies to identify trends to maximize effectiveness of marketing efforts. Researches targeted markets and evaluates marketing strategies to identify potential consumers of services. Recommends appropriate policies regarding pricing, promotion, product and market evaluations and marketing plans. Prepares reports and analyses showing progress or adverse trends and presents appropriate recommendations or conclusions to management. Responsible for hiring, developing and managing a qualified staff concerned with Medicare marketing services and managing accounts. This position typically requires a college degree with four years of health service marketing experience. May assist in various special projects such as cost feasibility studies for proposed or ongoing programs. [-] Less

Manages and oversees a marketing team to develop new or improved brand identity, product awareness, and promotion with the use of the Internet. Coordinates organization’s search engine marketing (SEM) and search engine optimization (SEO) efforts to ensure the company’s specific... [+] More

Manages and oversees a marketing team to develop new or improved brand identity, product awareness, and promotion with the use of the Internet. Coordinates organization’s search engine marketing (SEM) and search engine optimization (SEO) efforts to ensure the company’s specific sales targets are met. Collects and analyzes data and leverages internal and external resources and data sources in order to organize and report on successes and actionable opportunities for SEO. Develops and maintains the SEM and SEO strategies and plans.

Leads Internet advertising campaigns, working to improve an organization’s website navigation, promote a website, and generate traffic or sales. Creates and optimizes various website contents in order to using marketing and social media marketing campaigns. Devise new campaigns profiles through Facebook, Twitter, Blogs, LinkedIn, etc. Plans, implements, and optimizes different social media forms to help promote and raise company visibility and awareness within the industry and with consumers in order to attract traffic to the company website or micro sites. Oversees roadmap development, keyword research, and working with website content. Monitors, tracks, and analyzes website traffic, and develops and optimizes various campaigns based on their best-performing strategies. Interfaces with product or service development, engineering, quality assurance, and online sales. Reviews websites or new site documentation for search engine friendly principles. Troubleshoots search engine issues that are trackable. Develops linking strategies. Collects email addresses using a wide variety of means, and develops a program of email campaigns to market the organization’s website and products or services. Reviews sites of competitors. Generates and disseminates reports to ensure that upper management and other departments are aware of performance trends. Maintains expertise on search engine news and trends. [-] Less

Manages marketing and/or sales administration. Assures that marketing/selling activities are in accordance with policies, principles, and procedures. Directs and coordinates personnel who provide administrative sales and marketing support.

Updates the status of sales orders and coordinates deliveries from the point of... [+] More

Manages marketing and/or sales administration. Assures that marketing/selling activities are in accordance with policies, principles, and procedures. Directs and coordinates personnel who provide administrative sales and marketing support.

Updates the status of sales orders and coordinates deliveries from the point of production and distribution. Directs personnel program. Directs preparation of accounting records. Recommends budgets to management. May confer with customers and customer representatives to evaluate and promote possibilities for improved and expanded marketing. May direct marketing and sales aids, advertising, promotional programs, and field services. [-] Less