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Advertising Sales Representative
Sells classified and display advertising space for publication. Calls upon potential customers to point out advantages of publication and shows prepared mock-ups with mats and copy with headings.
Prepares list of prospects from leads in other papers and from old accounts. Obtains pertinent information concerning prospect's past and current advertising for use in sales presentation. May collect payments due.
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Classified Advertising Sales Representative
Sells classified advertisements for newspapers or magazines to new or existing customers in assigned area or territory. Develops prospect list and new accounts. Contacts and interacts directly with new and existing customers or clients to explain features and merits of advertisement... [+] More
Sells classified advertisements for newspapers or magazines to new or existing customers in assigned area or territory. Develops prospect list and new accounts. Contacts and interacts directly with new and existing customers or clients to explain features and merits of advertisement options offered, utilizing persuasive sales techniques. Explains advertisement options and emphasizes the best applications and saleable features. Answers all questions concerning classified ads, with appropriate referrals where required. Calculates and quotes prices. Analyzes and determines customers’ advertisement needs and recommends appropriate ad size and options to meet those needs. Prepares forms or agreements, closes transactions, and secures sales. Establishes professional customer relationships with appropriate customer personnel. Submits time and expense reports to management. Investigates product warranty claims to ensure resolution within organization policies. Analyzes and interprets records of present and past sales, trends and costs, estimated and realized revenue, administrative commitments, and obligations incurred for management. Keeps informed of new products and product changes that might affect product sales. Keeps informed of company contract procedures and product prices. May work with appropriate internal departments to ascertain and meet customers' needs. [-] Less
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Magazine Advertising Sales Representative
Sells advertising space in magazines.... [+] More
Sells advertising space in magazines. Identifies prospective advertisers whose products or services are pertinent for the market of interest to the readers of specific magazines. Contacts advertisers either by phone, e-mail, or in person to sell full page and fractional page ads in magazine(s). Creates market strategies. Maintains relationships with advertising businesses. Develops new accounts. Communicates directly with new and existing clients to explain merits of advertising in specific magazines. Calculates and quotes prices. Closes transactions and finalizes advertising contract. Analyzes and interprets records of present and past sales, trends and costs, estimated and realized revenue, administrative commitments, and obligations incurred for management. [-] Less
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Sales Representative Advertising
Sells classified and display advertising space for publication. Calls upon potential customers to point out advantages of publication and shows prepared mock-ups with mats and copy with headings.
Prepares list of prospects from leads in other papers and from old accounts. Obtains pertinent information concerning prospect's past and current advertising for use in sales presentation. May collect payments due.
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Sales Representative Classified Advertising
Sells classified advertisements for newspapers or magazines to new or existing customers in assigned area or territory. Develops prospect list and new accounts. Contacts and interacts directly with new and existing customers or clients to explain features and merits of advertisement... [+] More
Sells classified advertisements for newspapers or magazines to new or existing customers in assigned area or territory. Develops prospect list and new accounts. Contacts and interacts directly with new and existing customers or clients to explain features and merits of advertisement options offered, utilizing persuasive sales techniques. Explains advertisement options and emphasizes the best applications and saleable features. Answers all questions concerning classified ads, with appropriate referrals where required. Calculates and quotes prices. Analyzes and determines customers’ advertisement needs and recommends appropriate ad size and options to meet those needs. Prepares forms or agreements, closes transactions, and secures sales. Establishes professional customer relationships with appropriate customer personnel. Submits time and expense reports to management. Investigates product warranty claims to ensure resolution within organization policies. Analyzes and interprets records of present and past sales, trends and costs, estimated and realized revenue, administrative commitments, and obligations incurred for management. Keeps informed of new products and product changes that might affect product sales. Keeps informed of company contract procedures and product prices. May work with appropriate internal departments to ascertain and meet customers' needs. [-] Less
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Advertising Director
Directs, plans, and executes advertising policies of organization, and oversees workers in advertising department engaged in developing and producing advertisements. Develops or directs the creation of media to further the goals of the organization. Confers with department heads to discuss... [+] More
Directs, plans, and executes advertising policies of organization, and oversees workers in advertising department engaged in developing and producing advertisements. Develops or directs the creation of media to further the goals of the organization. Confers with department heads to discuss possible new accounts and to outline new policies or sales promotion campaigns. Confers with officials of newspapers, radio, and television stations, billboard advertisers, and advertising agencies to negotiate advertising contracts. Allocates advertising space to departments or products of establishment. Reviews and approves television and radio advertisements before release. Reviews rates and classifications applicable to various types of advertising and provides authorization. Directs research activities concerned with gathering information or with compilation of statistics pertinent to planning and execution of advertising sales promotion campaign. May authorize information for publication, such as interviews with reporters or articles describing phases of establishment activity. May serve as establishment representative for geographical district or department. May transact business as agent for advertising accounts. May direct preparation of special promotional features. May monitor and analyze sales promotion results to determine cost effectiveness of promotion campaign. [-] Less
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Top Advertising Officer
Plans, coordinates, and advises all organization divisions as to means of obtaining maximum advertising effectiveness in creating consumer demand. Aids marketing personnel in all divisions in developing marketing plans, and in the creation of advertising themes, development of programs, and selection of media. Directs staff and coordinates packaging and graphics for all products in all divisions. Provides ideas and creative guidance to marketing personnel. Works with personnel on the selection of advertising agencies. Evaluates and analyzes the effectiveness of advertising, and makes recommendations for any improvements indicated. Counsels marketing personnel on questions involving good taste in advertising and acceptable advertising practice. Works with legal department and marketing personnel on interpretation of Governmental rulings affecting advertising. Coordinates division and product advertising budgets. Acts as a liaison and/or coordinator on advertising projects involving two or more divisions. Studies and evaluates advertising strategies and use of media by others in industry. Develops and maintains good relationships in the advertising field. [-] Less
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Advertising Agency President
Oversees, directs, and coordinates the overall administration and all activities of an advertising agency. Formulates plans to extend business with established accounts. Promotes solicitation of new accounts. Plans and executes advertising policies of the organization. Directs subordinate managerial personnel who... [+] More
Oversees, directs, and coordinates the overall administration and all activities of an advertising agency. Formulates plans to extend business with established accounts. Promotes solicitation of new accounts. Plans and executes advertising policies of the organization. Directs subordinate managerial personnel who are engaged in developing and producing advertisements for clients. Creates or directs the creation of media to further the goals of the organization or clients. Confers with department heads to discuss possible new accounts and to outline new policies or sales promotion campaigns. Confers with officials of newspapers, radio, and television stations, billboard advertisers, and advertising agencies to negotiate advertising contracts. Coordinates activities of organization's departments, such as sales, graphic arts, media, finance, and research, who provide effective marketing solutions to clients. Confers with clients, when necessary, to provide marketing or technical advice. Inspects layouts and advertising copy, and edits radio and television scripts for adherence to specifications. Allocates advertising space to departments or products of establishment. Reviews and approves television and radio advertisements before release. Reviews rates and classifications applicable to various types of advertising and provides authorization. Directs research activities concerned with gathering information or with compilation of statistics pertinent to planning and execution of advertising sales promotion campaign. Conducts meetings with agency personnel to outline and initiate new advertising policies or procedures. May authorize information for publication, such as interviews with reporters or articles describing phases of establishment activity. May serve as establishment representative for geographical district or department. May transact business as agent for advertising accounts. May direct preparation of special promotional features. May monitor and analyze sales promotion results to determine cost effectiveness of promotion campaign. [-] Less
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Advertising Coordinator
Provides support to the Advertising Department and others surrounding the department in various matters that affect advertising. Participates in market research, marketing plan development, media buying, and writing, as well as in the coordination of the marketing process, from concept... [+] More
Provides support to the Advertising Department and others surrounding the department in various matters that affect advertising. Participates in market research, marketing plan development, media buying, and writing, as well as in the coordination of the marketing process, from concept to execution and follow-up. Coordinates marketing materials, working directly with Advertising Operations and Advertising Administration Departments, scheduling insertion orders, and accurately tracking ad revenue. Coordinates the advertising production schedule and works to ensure that ads are produced and executed in a cost effective and efficient manner. Assists Account Executives and Customer Service Representatives with issues involving securing ad orders as well as researching and/or processing ad adjustments. Manages tasks within the ad entry operations, keeping track of required deadlines and coordinating processing of incoming ad orders. Provides advertising sales support to account executives and communicates with clients and ad agencies, coordinating with the Marketing and Research Departments to develop sales presentations, mailers, leaflets, and press giveaways. Assists in completing RFP's (requests for proposals) from agencies. Negotiates with vendors for promotional activities and advertising, keepings consistent with strategic promotional needs of the company. Coordinates collection of information from vendors, brokers, category managers, vendor managers, and customers for advertising and key promotional programs. Ensures compliance by vendors and brokers to promotions-related policies. Coordinates publication activities with internal and external graphic customers and advertising revenue processes. Reviews and understands all rate codes, and quotes the appropriate rates to customers and agencies. Contributes to developing and gaining agreement to advertising tactical plan and advertising strategy. Serves as the key contact for all information to produce accurate retail content, meets required deadlines, and provides final client proofs and files to printers. May participate in industry trade shows. [-] Less
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Advertising Manager
Manages the advertising function of the organization working with media personnel, illustrators, photographers, advertising agencies, and sales promotion and marketing departments to promote products and concepts of organizations through various advertising media. Reviews and approves media presentations. Plans and documents... [+] More
Manages the advertising function of the organization working with media personnel, illustrators, photographers, advertising agencies, and sales promotion and marketing departments to promote products and concepts of organizations through various advertising media. Reviews and approves media presentations. Plans and documents research activities concerned with gathering information or statistics pertinent to planning and execution of sales promotion campaigns. Generates advertising income via the Internet through coordination with website managers. Determines promotion strategies and pricing for online advertising opportunities. Allocates advertising space to departments or products of establishment. Reviews rates and classifications applicable to various types of advertising and provides authorization. Oversees the arrangement of all advertisements. May authorize information for publication, such as interviews with reporters or articles describing phases of establishment activity. May serve as establishment representative for geographical district or department. May transact business as agent for advertising accounts. May direct preparation of special promotional features. May monitor and analyze sales promotion results to determine cost effectiveness of promotion campaign. [-] Less
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Salary Survey Data for Compensation Professionals
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