Negotiates purchases of advertising media time and space for client, following media plan

Reviews media plan specifications detailing budget, type of media, and desired time schedule for advertisement placement. Reviews rating services statistics on different factors, such as audience numbers in... [+] More

Negotiates purchases of advertising media time and space for client, following media plan

Reviews media plan specifications detailing budget, type of media, and desired time schedule for advertisement placement. Reviews rating services statistics on different factors, such as audience numbers in different time slots, viewing or reading patterns based on geographic differences, and demographic characteristics of audiences to deliver guaranteed audience ratings. Enters specified data onto computer work sheet to develop media schedule, including list of media where ads are to appear; dates of insertion, airing, or posting; space, time, or other units to be used; and cost. Reviews charges for selected media, such as television, radio, newspaper, billboard, transit, shopping center, signage, banner towing by plane, and bus shelters. Reviews discount structures, special buying opportunities, and other factors influencing cost of advertising. Determines most effective and efficient ways to spend client's money to achieve maximum ad exposure for lowest cost. Calls media representatives and negotiates price of advertisement placement, applying knowledge of supply and demand statistics. Analyzes ratings of actual versus estimated audiences. Performs post performance analysis of ads to verify that ads ran as specified. Calls media representative to negotiate additional time due for preemptions or audience deficiency. Reviews invoices for discrepancies. Contacts media representative or MEDIA PLANNER (business ser.) 164.117-022 to resolve invoice discrepancies. May authorize payment to media for advertising. May perform duties of MEDIA PLANNER (business ser.) in small establishments and be designated Media Planner-Buyer (business ser.). [-] Less

Directs, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising to ensure... [+] More

Directs, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising to ensure optimum use of budgeted funds and long-term contracts, upon conferring with advertising agents or media representatives.

Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning. [-] Less

Manages, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising, conferring with... [+] More

Manages, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising, conferring with advertising agents or media representatives, to ensure optimum use of budgeted funds and long-term contracts.

Adjusts broadcasting schedules due to program cancellations. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning. [-] Less

Coordinates work of various departments to produce radio or television programs and commercial announcements

trains, assigns duties, and supervises employees engaged in production and taping such programs as game shows, talk broadcasts, and special programs.

Ensures that slanderous, libelous, and profane statements... [+] More

Coordinates work of various departments to produce radio or television programs and commercial announcements

trains, assigns duties, and supervises employees engaged in production and taping such programs as game shows, talk broadcasts, and special programs.

Ensures that slanderous, libelous, and profane statements are avoided or deleted and that program is in conformance with station or network policy and regulations. Schedules usage of studio and editing facilities needed by producers, and engineering and maintenance staff to maximize use of facilities, according to scheduled events. Operates television broadcasting equipment, such as switcher, video and color monitors, tape decks, lights and microphones to train workers or to substitute for absent employees. Operates portable, shoulder-mounted camera to record or broadcast live programs from location of event. May direct subordinates in auditioning talent and proposed programs. May coordinate audio work, scenes, music, timing, camera work, and script writing, to develop desired production, and review production to ensure objectives are obtained. [-] Less

Manages, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising, conferring with... [+] More

Manages, plans, and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Selects specific programs and negotiates advertising, conferring with advertising agents or media representatives, to ensure optimum use of budgeted funds and long-term contracts.

Adjusts broadcasting schedules due to program cancellations. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning. [-] Less

Plans and administers marketing and distribution of broadcasting television programs and negotiates agreements for ancillary properties, such as copyrights and distribution rights for films and audiovisual materials

reviews inventory of television programs and films produced and distribution rights of broadcasting station... [+] More

Plans and administers marketing and distribution of broadcasting television programs and negotiates agreements for ancillary properties, such as copyrights and distribution rights for films and audiovisual materials

reviews inventory of television programs and films produced and distribution rights of broadcasting station to determine potential markets. Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors. Compiles catalog of audiovisual offerings and sets prices and rental fees. Negotiates with media agents to secure agreements for translation of materials into other media. Arranges for reproduction of materials for distribution and examines reproductions for conformity to standards. Edits materials according to specific market or customer requirements. Confers with legal staff to resolve problems, such as copyrights and royalty sharing with outside producers and distributors. [-] Less

Supervises media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Negotiates advertising with advertising agents or media representatives to select specific... [+] More

Supervises media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Negotiates advertising with advertising agents or media representatives to select specific programs to ensure optimum use of budgeted funds and long-term contracts.

Adjusts broadcasting schedules due to program cancellations. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning. [-] Less

Consults with clients to ascertain and define needs, and sells a range of business advertising solutions to clients within a designated territory. Establishes and maintains new accounts. Reviews, manages, and grows existing account base.

Identifies and qualifies prospective accounts with the... [+] More

Consults with clients to ascertain and define needs, and sells a range of business advertising solutions to clients within a designated territory. Establishes and maintains new accounts. Reviews, manages, and grows existing account base.

Identifies and qualifies prospective accounts with the objective of selling the client a service that matches their needs. Contacts and encourages prospective clients to integrate advertising solutions into their business plans. Analyzes client needs and growth opportunities. Strategizes with team members to grow revenues from top accounts and secure new accounts to achieve and exceed sales targets. Collaborates within the Sales Department and with other departments such as the Business Office, Creative Services, and Production. Meets publication and online deadlines. Achieves sales quotas/goals. [-] Less

Assists in a laboratory by preparing culture media used to develop vaccines and toxoids or to conduct chemical, microscopic, and bacteriologic tests. Measures and weighs ingredients, such as food source, chemicals, preservatives, and vitamins, to prepare growth medium, using scales,... [+] More

Assists in a laboratory by preparing culture media used to develop vaccines and toxoids or to conduct chemical, microscopic, and bacteriologic tests. Measures and weighs ingredients, such as food source, chemicals, preservatives, and vitamins, to prepare growth medium, using scales, graduated flasks, syringes, pipettes, and standard formulas. Alters controls of equipment, such as pumps, filters, steam kettles, and autoclaves, to obtain uniform consistency of sterile medium. Removes sample of medium from batch and tests sample for consistency, potency, and sterility, according to standardized procedures. Pours medium or adjusts controls on automatic equipment that dispenses medium into containers, such as petri dishes, test tubes, or storage drums. Seals containers and prepares and affixes identification labels to containers. Maintains production and test records. May order supplies. May mix ingredients to prepare stains used in tests. [-] Less

Formulates design concepts, selects locations and settings, and directs and coordinates set design, construction, and erection activities to produce sets for motion picture and television productions

Reads script and confers with heads of production and direction to establish budget, schedules, and... [+] More

Formulates design concepts, selects locations and settings, and directs and coordinates set design, construction, and erection activities to produce sets for motion picture and television productions

Reads script and confers with heads of production and direction to establish budget, schedules, and determine setting requirement. Conducts research and consults experts to establish architectural styles which accurately depict given periods and locations. Conducts search for suitable locations and constructed sets. Assigns assistants and staff members to complete design ideas and prepare sketches, illustrations, and detailed drawings of sets. Directs design and production of graphics or animation to produce graphics or animation for on-air programs. Estimates construction costs and presents plans and estimates for approval. Directs and coordinates set construction, erection, and decoration activities to ensure that they conform to design, budget, and schedule requirements. Reviews budget and expenditures reports to monitor costs. May make rough drawings of design concepts. May formulate design concepts for costumes, makeup, photographic effects, titles, and related production items. [-] Less