Salary Survey Data for e-Commerce Marketing Manager
The summary data provided is a sampling of ERI's Salary Assessor® database.
ERI's Salary Assessor®& Survey desktop software and database reports up-to-date competitive base salary, wage, incentive, and total compensation means, medians and ranges for 5,400 non-management job titles, 8,200 US and Canada geographic locations, and 1,350 industry sectors; an added 500 executive jobs' salary, bonuses and total pay remuneration may complement. This is employer provided and verified data. To download the Salary Assessor Demo, click here.
Job Description:
Manages and oversees the organization's electronic commerce or electronic business efforts. Heads the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website. Contributes to the design and implementation of website marketing plans. Develops and heads marketing tests and new programs. Manages representatives who may call on existing or potential customers.: Establishes entrepreneurial goals for the company's electronic commerce, ensuring the website achieves marketing objectives and adheres to quality standards regarding appearance and content that would increase sales and reduce distribution and other costs, and reduce time and labor. Analyzes and defines the market for product growth within market segment. Identifies, manages, and evaluates on-going web alliances and partnerships. Pursues appropriate, strategic alliances that support aggressive growth of the market share and revenues and executes profitable market penetration strategies. Coordinates, confers, and negotiates with managers from the company's business units, internal departments, and web development staff. Provides leadership for the website development staff. Provides marketing advice to organizational units. Makes forecasts on anticipated market sales. Promotes satisfactory customer relations. Monitors and reviews website visitor access patterns and trends, adjusting strategies and plans as appropriate. Works closely with design and content teams to ensure site meets marketing objectives. Tracks current and emerging e-commerce trends. hide...show full eDOT descriptions
