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Salary Survey Data - Marketing Coordinator in Annapolis, Maryland

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Marketing Coordinator in Annapolis, Maryland

Leads the coordination of marketing and sales management and execution of product lines, including pricing, promotion, new product support, distribution, budgeting, sales support, and special projects. Assists in the development and implementation of annual marketing plans and programs. Helps in the development of the pricing strategy and structure. Helps manage gross profitability of product line and pricing issues. Participates in new product launches. Consolidates materials and issues reports covering advertising, public relations, and website performance. Tracks key programs and reconciles budget on a monthly basis. Assists in coordinating and executing market research projects. Answers daily correspondence and updates product reviews and public relations information on the website(s). Coordinates and executes periodic projects including consumer catalog mailings, grassroots promotions, sponsorships, etc. Maintains marketing files and media library. May screen and answer sponsorship requests.

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