The summary data provided is a sampling of ERI's Salary Assessor® database.
ERI's Salary Assessor®& Survey desktop software and database reports up-to-date competitive base salary, wage, incentive, and total compensation means, medians and ranges for 5,400 non-management job titles, 8,200 US and Canada geographic locations, and 1,350 industry sectors; an added 500 executive jobs' salary, bonuses and total pay remuneration may complement. This is employer provided and verified data. To download the Salary Assessor Demo, click here.
Job Description:
Directs, plans, and executes advertising policies of organization, and oversees workers in advertising department engaged in developing and producing advertisements. Develops or directs the creation of media to further the goals of the organization. Confers with department heads to discuss possible new accounts and to outline new policies or sales promotion campaigns. Confers with officials of newspapers, radio, and television stations, billboard advertisers, and advertising agencies to negotiate advertising contracts.: Allocates advertising space to departments or products of establishment. Reviews and approves television and radio advertisements before release. Reviews rates and classifications applicable to various types of advertising and provides authorization. Directs research activities concerned with gathering information or with compilation of statistics pertinent to planning and execution of advertising sales promotion campaign. May authorize information for publication, such as interviews with reporters or articles describing phases of establishment activity. May serve as establishment representative for geographical district or department. May transact business as agent for advertising accounts. May direct preparation of special promotional features. May monitor and analyze sales promotion results to determine cost effectiveness of promotion campaign. hide...show full eDOT descriptions
